Apia

Travel Guide

Apia featuring street scenes, a city and signage
Apia which includes tropical scenes and signage
Apia which includes a city, street scenes and flowers
Apia which includes a bay or harbour, rocky coastline and general coastal views
Apia showing signage and a memorial
The capital of Samoa is a small city known for its colorful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages. 

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Taumeasina Island Resort
Taumeasina Island Resort
4.5 out of 5
Beach Road, Apia
The price is HK$1,738 per night from 7 May to 8 May
HK$1,738
HK$1,998 total
includes taxes & fees
7 May - 8 May
Stay at this 4.5-star luxury hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the pool and the helpful staff in our reviews. ...
8.6/10 Excellent! (543 reviews)
"Loved our stay. Felt very personal and the staff helped our anniversary memorable with in room surprises/treats. Doesn't matter what weather condition, there is also something happening with them having something to offer activity wise. The activity team staff were super approachable and made sure ..."

Reviewed on 22 Apr 2025

Taumeasina Island Resort
Sheraton Samoa Aggie Grey's Hotel & Bungalows
Sheraton Samoa Aggie Grey's Hotel & Bungalows
5 out of 5
Main Beach Road, Apia
The price is HK$742 per night from 6 May to 7 May
HK$742
HK$854 total
includes taxes & fees
6 May - 7 May
Stay at this 5-star luxury hotel in Apia. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Falemataaga – The Museum of Samoa and ...
8.2/10 Very Good! (335 reviews)
"We really enjoyed our stay here. The room was top notch. The staff were so friendly and welcoming. The one negative we have is when the wifi and tv wasn’t working other than that. 10/10! Thank you Sheraton for taking care of my partner and I. We shall be back one day."

Reviewed on 22 Apr 2025

Sheraton Samoa Aggie Grey's Hotel & Bungalows
Tanoa Tusitala Hotel
Tanoa Tusitala Hotel
4 out of 5
Beach Road Sogi, Apia
The price is HK$947 per night from 28 Apr to 29 Apr
HK$947
HK$1,090 total
includes taxes & fees
28 Apr - 29 Apr
Stay at this 4-star family-friendly hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the helpful staff in our reviews. Popular ...
8.2/10 Very Good! (629 reviews)
"Good."

Reviewed on 16 Apr 2025

Tanoa Tusitala Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Highland Hideaway above Apia nestled in your own private little valley
Highland Hideaway above Apia nestled in your own private little valley
Apia
Stay at this vacation home in Apia. Enjoy balconies and a hot tub. Popular attractions Faleata Golf Course and Papaseea Sliding Rocks are located nearby.
9.8/10 Exceptional! (13 reviews)
Beyond Expectations
"We had a beautiful stay and Tim and Maria’s home. They were so welcoming and accommodating throughout our stay. The grounds were immaculately kept by gardener Ioane. Great big space for families. Clean and tidy and kept nice and cool with fans in every room. Well equipped kitchen, great washing machine ..."

Reviewed on 8 Jan 2025

Highland Hideaway above Apia nestled in your own private little valley
Cozy 2- Bedroom Haven
Cozy 2- Bedroom Haven
Samoa
Stay at this vacation home in Apia. Enjoy air conditioning. Popular attractions Robert Louis Stevenson Museum and Apia Park are located nearby.
Cozy 2- Bedroom Haven
5 minutes to City Centre of Apia on Private Estate
5 minutes to City Centre of Apia on Private Estate
Apia
Stay at this vacation home in Apia. Enjoy air conditioning. Popular attractions Faleata Golf Course and Fugalei Fresh Produce Market are located nearby.
9.8/10 Exceptional! (10 reviews)
Beautiful Homestay
"We were in Apia for 7 days to attend the CHOGM 2024. We were pleasantly surprised by how neat and tidy the property was and very spacious. My work colleague was a person with a disability and the home was very accessible for her. The hostess went out of her way to ensure that we had everything we ..."

Reviewed on 29 Oct 2024

5 minutes to City Centre of Apia on Private Estate
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Apia

4.3
Top destination
5 - Excellent
2
5 - Excellent 50%
4 - Good
1
4 - Good 25%
3 - Okay
1
3 - Okay 25%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Verified traveller

A nice city but make sure to travel around the whole island to discover the real natural unspoilt beauty of this fabulous country!

3/5 - Okay

Verified traveller

Very dirty, empty cans, bottles and platic cups by the road, in the rivers and along the coast.