Heart of Lubbock
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Explore the campus of Texas Tech University during your trip to Lubbock. You can attend a sporting event while in the area.
University Medical Center
If University Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Lubbock.
Buddy Holly Center
You can spend an afternoon browsing the exhibits at Buddy Holly Center during your travels in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
United Supermarkets Arena
Catch an event at United Supermarkets Arena during your trip to Lubbock. You can attend a sporting event while in the area.
Top hotels in Heart of Lubbock
Clean 3 BR 2BA White House Near TTU & UMC
Charming 2-bedroom house minutes from Texas Tech in the Heart of Lubbock!
Great location, convenient to campus.
Reviewed on 22 Feb 2026
The Hut - Lubbock, TX with an Island Flair!
Fantastic accommodations. Such a unique property, loved the ambiance. Would definitely stay here again.
Reviewed on 14 Jan 2026
Overton Hotel and Conference Center
Gets a little worse every time we stay, our room was never cleaned. And there were stains in the bathtub and chipped paint in the room.
Reviewed on 23 Feb 2026
Country Inn & Suites by Radisson, Lubbock Southwest, TX
The room mirrors, showers, and carpets, elevators, and stair wells were dirtier than usual. Having stayed here twice before I’m hoping this is just a lack of staffing and not the new normal.
Reviewed on 22 Feb 2026
Cotton Court, by Valencia Hotel Collection
The staff was beyond great, at every point of contact. Friendly, helpful, attentive, and smiling, too!
Reviewed on 21 Feb 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Buddy Holly Statue and West Texas Walk of Fame and Blue Light Live.
