Insa-dong

Seoul

Insadong featuring shopping as well as a small group of people
Insadong showing shopping and a city as well as a small group of people
Insadong featuring heritage elements as well as a family
Seoul showing interior views and art
Insadong featuring outdoor art

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is HK$770 per night from 25 Nov to 26 Nov
HK$770
HK$858 total
25 Nov - 26 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (890 reviews)
Great location and clean rooms

Reviewed on 24 Oct 2025

AMID HOTEL SEOUL
Dormyinn EXPRESS SEOUL Insadong

Dormyinn EXPRESS SEOUL Insadong

3 out of 5
20-9, Insadong-gil, Jongno-gu, Seoul, Jongno
The price is HK$933 per night from 27 Oct to 28 Oct
HK$933
HK$1,027 total
27 Oct - 28 Oct
includes taxes & fees
Stay at this 3-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms ...
9/10 Wonderful! (115 reviews)
Everything about the hotel was fine, but I had to pay 40,000 Korean won for my parking because the hotel indicated the parking lot associated with the hotel could not accommodate a large SUV I was driving.

Reviewed on 19 Oct 2025

Dormyinn EXPRESS SEOUL Insadong
Hotel Sunbee Insadong

Hotel Sunbee Insadong

3 out of 5
26, Insadong 7-gil, Jongno-gu, Seoul, Seoul
Stay at this 3-star hotel in Seoul. Enjoy free WiFi, free parking, and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms in our reviews. ...
9.2/10 Wonderful! (1,001 reviews)
Hotel Sunbee is in a good location in Insadong - but can be a little tricky to find as it is tucked away from the main streets. This ended up being an advantage as it is relatively quiet & pleasant to sit outdoors in the cute little cafe. Staff were polite & spoke good English. We would be happy ...

Reviewed on 24 Oct 2025

Hotel Sunbee Insadong
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is HK$1,760 per night from 23 Nov to 24 Nov
HK$1,760
HK$2,130 total
23 Nov - 24 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,007 reviews)
Los servicios del hotel muy caros

Reviewed on 4 Oct 2025

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is HK$1,321 per night from 5 Nov to 6 Nov
HK$1,321
HK$1,453 total
5 Nov - 6 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,015 reviews)
The rooms were large and the bathroom was beautiful.

Reviewed on 24 Oct 2025

ENA Suite Hotel Namdaemun
The Shilla Seoul

The Shilla Seoul

5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is HK$2,969 per night from 18 Nov to 19 Nov
HK$2,969
HK$3,266 total
18 Nov - 19 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,009 reviews)
We loved our stay. If there were any complaints, it was that we could not stay longer.

Reviewed on 14 Oct 2025

The Shilla Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Seoul showing interior views and art

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Default Image

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong which includes street scenes, a city and night scenes

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace which includes a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong