Things to do in San Juan de Alicante

Activities, attractions and tours

A sunset over the ocean with palm trees silhouetted against the sky.
A beach with waves, mountains, and a cloudy sky.
A pebbled beach with palm trees and a clear blue sky.
A sunset over the ocean with palm trees silhouetted against a pink sky.
A beach with clear turquoise water, gentle waves, and a mountain range in the background.

Things to do


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Top places to visit

1. Llevant Beach

Long-time Benidorm residents, families, couples and partygoers all descend upon the glorious setting of Levante Beach (Playa de Levante). This coastal treasure in one of Spain’s busiest resorts is the ideal place to cool off from the hot summer sun and go swimming in the Mediterranean Sea. Levante Beach is where the sun first shines on the town. Come early to watch the sunrise and stick around to watch the action unfold.
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A coastal cityscape with clear blue waters, a rocky shoreline, and high-rise buildings in the background.

2. Alicante Harbour

For many visitors to the coast of Spain, the Alicante Harbour is the first port of call. When most of Alicante’s maritime industry shifted to nearby Valencia in the 1980s, the city’s harbor precinct was redeveloped for the tourist market. Today, 80,000 visitors disembark at the harbor from cruise ships, ferries and pleasure craft each year. The area surrounding the harbor is busy most of the day, with locals and visitors alike strolling the promenade in search of the perfect restaurant or bar.
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A large, historic sailing ship docked at a harbor with a mountainous backdrop and modern buildings.

3. Poniente Beach

Hang out with locals and dine at waterfront restaurants at Poniente Beach (Playa de Poniente). Stretching west from the Old Town, Poniente Beach has almost 1.9 miles (3 kilometers) of soft golden sand and warm Mediterranean water to enjoy. The beach’s name derives from the Latin word for setting (or west) and this is where you’ll witness the day’s last moments of sunshine in Benidorm.
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A beach with blue umbrellas and people sunbathing, a city skyline in the background, and waves crashing onto the shore.

4. Postiguet Beach

Those wanting to cool off after a day of exploring Alicante’s treasures will love this stretch of beach. If you’ve always wanted to swim in the Mediterranean Ocean, this is an ideal place to fulfill your dream. Located adjacent to Alicante’s famous harbor precinct, Postiguet Beach can easily be reached on foot from the city, making it an ideal candidate for a quick swim.
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A coastal cityscape with a prominent hill, beach, and calm sea.

5. Campello Beach

Decades of tourist development along the Spanish coast have eroded some of the traditional character from the coastal towns. But El Campello and its stunning Campello Beach have resisted the transformation. The area offers a beautiful seaside getaway with all of southern Spain’s authentic charm. Make the trip to the beach for some of the best watersports on the coast or to visit the lively fishing harbor and watch the boats come and go. A stroll along the miles of wide, pristine white sand will reveal beautiful beachfront architecture and the relaxed approach to life perfected by generations of locals. Campello Beach is the perfect daytrip for visitors to Alicante, and a family-friendly swimming spot.
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A crowded beach with people swimming and walking along the shore.

What to do in San Juan de Alicante


Frequently asked questions

Is San Juan de Alicante worth visiting?
Whether you're coming to enjoy the cultural attractions and local charm or try unique foods and go on outdoor adventures, there are many things to do in San Juan de Alicante.
How do I spend a day in San Juan de Alicante?
Once you've checked off top attractions like Postiguet Beach and Castle of Santa Barbara, spend some time discovering San Juan de Alicante's shopping and food scene.
What is the top tourist attraction in San Juan de Alicante?
You can't leave without visiting Postiguet Beach, rated the top tourist attraction in San Juan de Alicante.
Is three days enough to stay in San Juan de Alicante?
You can easily tick off top attractions like Postiguet Beach, Castle of Santa Barbara and San Juan Beach with a three-day trip to San Juan de Alicante. On average, most travellers plan three days here. There's plenty to explore nearby too, so stay a while longer and head to Alicante.
Is San Juan de Alicante a walkable city?
Some top attractions in San Juan de Alicante, like San Juan Beach and Albufereta Beach, are within walking distance. You can also discover several of the city's neighbourhoods on foot. Just 3 kilometres from central San Juan de Alicante is Playa de San Juan and Mutxamel is 2 kilometres away.
What are some activities to do in San Juan de Alicante with kids?
What to do in San Juan de Alicante for adults?
There are lots of things to do in San Juan de Alicante, with activities for adults of all ages. Round off your day with a visit to Ruta de Microvina del Celler la Muntanya or Calle Castaños.
Are there free things to do in San Juan de Alicante?
From relaxing in parks to strolling around exciting neighbourhoods, it's simple to find free things to do in San Juan de Alicante. If you're stuck for ideas, ask a local tour guide for some tips. Postiguet Beach is a must for anyone planning to save on their sightseeing activities.