Florence

Travel Guide
Frank Lloyd Wright Rosenbaum House featuring a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is HK$584 per night from 5 May to 6 May
HK$584
per night
5 May - 6 May
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean rooms ...
7.4/10 Good! (645 reviews)
"We’ve stayed here several times in the past few years, floors in the rooms cold use some work as the are deteriorating."

Reviewed on 25 Apr 2024

Baymont by Wyndham Florence/Muscle Shoals
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is HK$1,242 per night from 7 May to 8 May
HK$1,242
per night
7 May - 8 May
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (490 reviews)
Location
"I always enjoy my stay here."

Reviewed on 22 Apr 2024

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is HK$833 per night from 20 May to 21 May
HK$833
per night
20 May - 21 May
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the clean rooms in our reviews. Popular ...
8.8/10 Excellent! (562 reviews)
Pleasant stay
"A functional room, plenty of hot water in the shower (and good water pressure too!). The beds were comfortable. Defintiely value for the money and would recommend to those passing through for a 1 or 2 night stay."

Reviewed on 29 Apr 2024

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Cozy Cottage  Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Cozy Cottage Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Florence
Stay at this cottage in Florence. Enjoy free WiFi, onsite parking, and a patio. Popular attractions Shoals Conference Center and River Heritage Park are located ...
9/10 Wonderful! (6 reviews)
Weekend getaway
"The cottage was so clean and close to great activities! We loved our stay and plan to visit again"

Reviewed on 27 Mar 2024

Cozy Cottage Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
The Retreat with  Wilson Dam view & Water Aces
The Retreat with Wilson Dam view & Water Aces
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and onsite parking. Popular attractions Regency Square Mall and Renaissance Tower are ...
8.6/10 Excellent! (55 reviews)
The house with a million dollar view
"The house was the perfect size for everyone to spread out and relax to take in the spectacular view all while having great space to gather. We especially enjoyed the 2 patios on the main level that our handicapped sister had easy access to. Rafi was so easy to work with, as we added extra days to ..."

Reviewed on 16 Apr 2024

The Retreat with Wilson Dam view & Water Aces
Early check in, late check out! Stay 2 nights, enjoy 3 full days!!
Early check in, late check out! Stay 2 nights, enjoy 3 full days!!
Florence
Stay at this family-friendly vacation home in Florence. Enjoy WiFi, onsite parking, and an in-room DVD player. Popular attraction Blackberry Trail Golf Course ...
10/10 Exceptional! (3 reviews)
Perfect Weekend Getaway
"The home was the perfect experience for us. There was room to hang out and so many ways it provided enjoyment for us this weekend. Between the kitchen and living area upstairs, to the projector and ping pong downstairs and the dock to enjoy the weather and sit by the fire. It made for a really great ..."

Reviewed on 17 Apr 2024

Early check in, late check out! Stay 2 nights, enjoy 3 full days!!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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