Franconia

Travel Guide

Bamberg featuring heritage architecture, a city and street scenes
Bamberg featuring street scenes and a bridge
Franconia
Bamberg which includes a city and a river or creek
Bamberg featuring a bridge, a small town or village and heritage architecture

Journey along the Romantic Road in this region to see vineyard-checkered hills, fairytale-like castles, ancient forests and cities bursting with history and culture.

With a rich cultural heritage of beer brewing, hearty gastronomy and folk tradition, it’s no wonder Franconia has helped to shape the perception of Germany worldwide. Medieval identity is evident in the region’s landscape, with historic townships hemmed in by ancient city walls and magical forests. Explore Franconia’s exciting cities, where modern metropolises have emerged from the cobbled streets of the Altstadt (Old Town). Hike through dramatic uplands, relax by pristine lakes and see breathtaking performances of opera and classical music.

Lower Franconia, to the region’s north, is presided over by the wine-loving city of WürzburgOpens in a new window. Visit the city’s 8th-century church and World Heritage-Listed palace, the Würzburg ResidenceOpens in a new window. Go on a wine-tasting tour of the surrounding area, known as Franconian Wineland, and hike or bike through the vineyard-clad hills.

The region’s largest city, NurembergOpens in a new window, is situated in Middle Franconia. Stroll through the city’s historic Old Town and visit the commanding hilltop Nuremberg CastleOpens in a new window. Nuremberg was a significant hub during Germany’s Nazi reign and today contains plenty of interesting museums and historical landmarks about this time. You can also find out about German toy-making traditions and the famous national railway in this city.

Heading south, you’ll pass though Franconian Switzerland, so-named for its dramatic natural beauty. This region of limestone uplands carved by pristine waterways is perfect for exploring on a kayaking, hiking or rock-climbing trip. It’s also home to some of Franconia’s most notable breweries. Check out Pottenstein, Aufsess and Bayreuth to sample some delicious local beers. Bayreuth is an important stopover for opera fans, who can attend the annual Wagner Festival or see a performance at the Margravial Opera House.

Continue your journey on to Coburg, where you can pick up one of the town’s acclaimed sausages freshly grilled over a pinecone fire in the local marketplace. Nearby BambergOpens in a new window, known as a beer drinker’s Eden, has a pretty riverbank neighborhood known as Little Venice.

Reach Franconia by flying into its major airport in Nuremberg or making use of the country’s convenient railway network. The Romantic Road is a popular tourist route that connects the north and south of the region. Visit in summer to enjoy the region’s beautiful parklands or experience the magic of the traditional Christmas markets in winter.

Where to stay in Franconia

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Nuremberg Old Town

4.5/5(58 area reviews)

Historical sites, museums and shopping highlight some notable features of Nuremberg Old Town. Make a stop by Main Market Square or Frauenkirche while you're visiting, and jump aboard the metro at Lawrence Church U-Bahn or White Tower U-Bahn to get around town.

Nuremberg Old Town
Nuremberg which includes a bridge, heritage elements and a river or creek

Altstadt - Sankt Lorenz

If you're spending time in Altstadt - Sankt Lorenz, check out sights like City Point Nuremberg or German National Museum and hop on the metro to see more of the city at White Tower U-Bahn or Lawrence Church U-Bahn.

Altstadt - Sankt Lorenz
Wuerzburg Cathedral featuring a city and heritage elements

Würzburg City Centre

4.5/5(13 area reviews)

Würzburg City Centre is noteworthy for its historical sites, and you can make a stop at top attractions like Neumünster and Treasury of the Cathedral of Wuerzburg.

Würzburg City Centre
Nuremberg showing heritage elements

Mitte

4/5(87 area reviews)

Noted for its historical sites and museums, there's plenty to explore in Mitte. Top attractions like Old City Hall and Nuremberg Christmas Market are major draws, and you can hop on the metro at Lawrence Church U-Bahn or Woehrder Wiese U-Bahn to see more of the city.

Mitte
Nuremberg featuring heritage elements and a sunset

Altstadt - Sankt Sebald

While you're in Altstadt - Sankt Sebald, take in top sights like Frauenkirche and jump on the metro at Rathenauplatz U-Bahn to see more of the city.

Altstadt - Sankt Sebald
Wuerzburg Residence featuring heritage architecture, flowers and a garden

Altstadt Würzburg

Altstadt Würzburg is noteworthy for its restaurants, and you can make a stop at top attractions like Staatlicher Hofkeller Würzburg and Würzburg Residence.

Altstadt Würzburg
Premier Inn Würzburg

Premier Inn Würzburg

Schweinfurter Straße 3 Würzburg BY
The price is HK$504 per night from 6 Jan to 7 Jan
HK$504
HK$539 total
6 Jan - 7 Jan 2026
includes taxes & fees
Stay at this hotel in Würzburg. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Popular attractions St. Johannis and Stift Haug are located ...
8.2/10 Very Good! (1,005 reviews)
This is the first time I stayed at this hotel after it changed to Premier Inn under new management. It is absolutely wonderful! I stayed in one of the penthouse suites, and it has one of the most beautiful views of the city and the vineyards.

Reviewed on 6 Nov 2025

Premier Inn Würzburg
Scandic Nürnberg Central

Scandic Nürnberg Central

Frauentorgraben 11 Nuremberg BY
The price is HK$675 per night from 11 Jan to 12 Jan
HK$675
HK$723 total
11 Jan - 12 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in Nuremberg. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff in their ...
9/10 Wonderful! (705 reviews)
Convient location. Rooms could have better lighting. Beds & pillows very comfortable. Staff were very helpful. Rooms & lobby clean & comfortable.

Reviewed on 15 Dec 2025

Scandic Nürnberg Central
Best Western Hotel Nuernberg City West

Best Western Hotel Nuernberg City West

3.5 out of 5
Regerstr. 6 Nuremberg BY
The price is HK$844 per night from 28 Dec to 29 Dec
HK$844
HK$903 total
28 Dec - 29 Dec
includes taxes & fees
Stay at this family-friendly hotel in Nuremberg. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the helpful staff in their reviews. ...
8.6/10 Excellent! (976 reviews)
Excellent service overall

Reviewed on 14 Dec 2025

Best Western Hotel Nuernberg City West
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Adina Apartment Hotel Nuremberg

Adina Apartment Hotel Nuremberg

4 out of 5
Dr.-Kurt-Schumacher-Str. 1 Nuremberg BY
Stay at this aparthotel in Nuremberg. Enjoy free Wi-Fi, a rooftop terrace and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,071 reviews)
Nice room with lots of amenities including washer/dryer. Was on 1st floor (which is 2nd in USA) and could hear noise from outside. Good location in Old Town so walkable to many sites, shopping and dining.

Reviewed on 12 Dec 2025

Adina Apartment Hotel Nuremberg
Eco Smart Apartments Premium City

Eco Smart Apartments Premium City

Breitscheidstraße 58 Nuremberg BY
Stay at this business-friendly apartment in Nuremberg. Enjoy free Wi-Fi, a fitness centre and parking (surcharge). Popular attractions Nuremberg Christmas Market ...
8.2/10 Very Good! (117 reviews)
There was no breakfast. Housekeeping was an issue. There was a broken metallic pin on the carpet. I got heart on my right feet. Very annoying as I had to drive for 3 hours.

Reviewed on 10 Dec 2025

Eco Smart Apartments Premium City
Apart Hotel FirstBoarding Bayreuth

Apart Hotel FirstBoarding Bayreuth

Nürnberger Straße 32 Bayreuth Bayern
Stay at this aparthotel in Bayreuth. Enjoy free Wi-Fi, a rooftop terrace and parking (surcharge). Our guests praise the helpful staff and the clean rooms in ...
9.2/10 Wonderful! (529 reviews)
It was a bit cols in the room

Reviewed on 7 Dec 2025

Apart Hotel FirstBoarding Bayreuth
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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