Brightly colored shopfronts spill into the street and add atmosphere to the sidewalk dining areas and designer stores of Reykjavík’s main downtown shopping strip.

Find an exciting collection of cafés, restaurants, bars and specialty stores on Laugavegur, an arterial street in Reykjavík’s downtown area. Stroll down the partly pedestrianized strip and spend an afternoon checking out Scandinavian designer stores. Stop at a café or bakery and try delicious Icelandic treats, while watching fashion-conscious shoppers go by. In the evening, relax with a drink at one of the Laugavegur bars and clubs.

Translating to “wash road,” Laugavegur was historically the street that led to the hot springs of Laugardalur. Spend a few hours exploring the street and admiring its heritage shopfront façades, many painted in cheerful colors. Some parts of the street are split into bicycle and pedestrian-only sections. Check out the different boutique and designer stores, where you can find Scandinavian-designed gifts, homewares, clothing and gadgets. Chat with storeowners about which Icelandic designers to look for. You can also find department stores selling items at bargain prices.

For a snack, don’t miss a visit to a bakaríið (bakery), where you can grab a sweet snudur spiral pastry or a crispy kleinur diamond-shaped doughnut. Pick up a hotdog from an area kiosk and take a seat on one of the street’s benches. Laugavegur is also a hotspot for restaurants. On a sunny day, pick a spot with outdoor dining. On the weekend, this street becomes energetic with locals and visitors mingling in the bars and nightclubs. Spend an evening sampling locally crafted beers and wines or get out on the dance floor at a club.

You’ll also find several tour operators and the unique Icelandic Phallological Museum. Preview the subject matter before you bring children to this unique museum of male genitalia.

Laugavegur is located in Reykjavík’s downtown district, just south of the waterfront precinct and the Sculpture and Shore Walk. Several buses stop near the street. The picturesque commercial street of Skólavörðustígur intersects the northern end of Laugavegur.

Reach Laugavegur easily from most areas around the city or stay in one of the hotels along the street. Check out the nearby Harpa Concert Hall and Conference Center and the Cathedral of Christ the King.

Top Trending Hotels Near Laugavegur

Reykjavik Natura - Berjaya Iceland Hotels
Reykjavik Natura - Berjaya Iceland Hotels
4 out of 5
Nautholsvegur 52, Reykjavik, 101
Fully refundableReserve now, pay when you stay
The price is HK$1,315 per night from 1 Feb to 2 Feb
HK$1,315
per night
1 Feb - 2 Feb
Stay at this 4-star business-friendly hotel in Reykjavik. Enjoy free WiFi, free parking and breakfast. Our guests praise the helpful staff and the comfy rooms ...
4.2/5 Excellent! (1,026 reviews)
"Staff was amazing!"

Reviewed on 28 Jan 2023

Reykjavik Natura - Berjaya Iceland Hotels
Miðgarður by Center Hotels
Miðgarður by Center Hotels
4 out of 5
Laugavegur 120, Reykjavik, 101
Fully refundableReserve now, pay when you stay
The price is HK$1,792 per night from 1 Feb to 2 Feb
HK$1,792
per night
1 Feb - 2 Feb
Stay at this 4-star business-friendly hotel in Reykjavik. Enjoy free breakfast, free WiFi and 2 hot tubs. Our guests praise the breakfast and the restaurant ...
4.7/5 Exceptional! (1,029 reviews)
Great value
"Recommend! Great spa, amazing breakfast, cozy rooms. Limited on-site parking (but it's free) and small gym with some broken equipment. Longer walk to center of town, but walking is good for you and there are plenty of options nearby. Great value for the price."

Reviewed on 23 Jan 2023

Miðgarður by Center Hotels
Center Hotels Laugavegur
Center Hotels Laugavegur
3.5 out of 5
95-99 Laugavegur, Reykjavik, 101
Fully refundableReserve now, pay when you stay
The price is HK$1,441 per night from 1 Feb to 2 Feb
HK$1,441
per night
1 Feb - 2 Feb
Stay at this 3.5-star business-friendly hotel in Reykjavik. Enjoy free breakfast, free WiFi and room service. Our guests praise the breakfast and the restaurant ...
4.6/5 Exceptional! (467 reviews)
Nice place to stay
"Really clean modern hotel, all staff were happy and helpful. Breakfast was a good standard but felt slightly limited after a couple of mornings. The hotel including the bedrooms are ridiculously hot but everywhere inside in Iceland is heated that way so not really a hotel fault."

Reviewed on 26 Jan 2023

Center Hotels Laugavegur
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Guesthouse Sunna
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3 out of 5
Þorsgata 26, Reykjavik, 101
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Reykjavik Natura - Berjaya Iceland Hotels
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Center Hotels Laugavegur
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Sand Hotel by Keahotels
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The Reykjavik EDITION
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Hotel Fron
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Center Hotels Plaza
Center Hotels Plaza
3.5 out of 5
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Center Hotels Plaza
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.