You get a lot included with this hotel. A decent breakfast every day, free coffee, cookies, mints, hot chocolate, tea all day every day. Gas grills at your disposal, outdoor fire pits lit at night, a heated indoor pool. The rate in the off-season is amazing for what you get.
The things that might turn some people off, but didn't bother me, are that they only clean the rooms every other day, and that it's a short drive to the downtown beach and boardwalk area. I'd imagine that during the summer it must be pretty hard to find parking down there, so staying at a hotel that's a short walk to the beach might make more sense for a lot of people.