The hotel has the best breakfast I've ever had during our 14 days trip in Turkey. I intended to stay in Divan Cave House the whole time I am in Cappadocia just because Divan has pretty decent reviews, however, they were booked the 1st day I was there, so I end up staying in Safran for our 1st night. This turned out to be a way better choice then Divan.
1. the service was awesome, they even dropped us off to Divan Cave House w/o charge because Divan didn't answer our phone call. And they didn't get upset even though we booked our tours online to the agencies directly.
2. The breakfast was really good. Everything was fresh and have a wide variety of fruits/vege/food, and they are homemade in the morning.
3. Room is nice and clean, not huge but definitely enough space. The bathroom looks just did the renovation. No issue with the room.
4. The location is very close to the central Goreme, bus station, etc.
5. Another plus side of staying closer to the central Goreme is that if oyu are joining tours (hot air balloon, green, red, etc), the tour agency will pick you up later than people staying uphill. I overheard a couple who staying at Divan the night we staying in Safran, they went on the hot air balloon with the same company as us on the same day. But they have to leave their hotel at 4:45 am in the morning, while we left ours 5:30 am. And everybody went on the balloon tour at the same time, It's nice to have a little bit more sleep than just waiting for other people.