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U&Me, BW Signature Collection

4.0 star property
Travelers start their day with coffee and shopping plans, then unwind at the bar or explore the area on bicycles - a perfect balance of leisure and adventure.

Choose dates to view prices

U&Me, BW Signature Collection, is in the shopping district, offering upscale comfort and environmental consciousness. Guests enjoy a complimentary breakfast buffet, relax at the bar or coffee shop, and stay connected with in-room WiFi throughout their stay.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Gym
  • Business services
The current price is HK$628
HK$704 total
includes taxes & fees
3 Apr - 4 Apr

Room options

Available filters for rooms
Showing 12 of 12 rooms

View all photos for Standard Room, 2 Single Beds, Non Smoking

In-room safe, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 2 Single Beds, Non Smoking

8.6 out of 10
Excellent
(175 reviews)

Highlights

Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Private bathroom
Rainfall showerhead
Digital channels
Pet friendly
  • 205 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

In-room safe, laptop workspace, blackout curtains, iron/ironing board

Junior Suite, 1 Queen Bed, Non Smoking

Highlights

Flat-screen TV
Separate bedroom
Blackout curtains
Rainfall showerhead
Private bathroom
Bathrobes
Hairdryer
Digital channels
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for Superior Room, 2 Single Beds, Non Smoking

In-room safe, laptop workspace, blackout curtains, iron/ironing board

Superior Room, 2 Single Beds, Non Smoking

8.2 out of 10
Very good
(44 reviews)

Highlights

Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Private bathroom
Rainfall showerhead
Digital channels
In-room safe
  • 215 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Standard Room, 1 Single Bed, Non Smoking

In-room safe, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 Single Bed, Non Smoking

8.6 out of 10
Excellent
(26 reviews)

Highlights

Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Private bathroom
Rainfall showerhead
Digital channels
In-room safe
  • 205 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Deluxe Room, 2 Single Beds, Non Smoking

In-room safe, laptop workspace, blackout curtains, iron/ironing board

Deluxe Room, 2 Single Beds, Non Smoking

7.2 out of 10
Good
(5 reviews)

Highlights

Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Private bathroom
Rainfall showerhead
Digital channels
In-room safe
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds

View all photos for Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed)

In-room safe, laptop workspace, blackout curtains, iron/ironing board

Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed)

Highlights

Flat-screen TV
Separate bedroom
Blackout curtains
Hairdryer
Private bathroom
Rainfall showerhead
Digital channels
In-room safe
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds

2 Single Beds, Non Smoking, Standard Room, Free Wifi

  • Sleeps 2

1 Single Bed, Non Smoking, Standard Room, Free Wifi

  • Sleeps 1

2 Single Beds, Non Smoking, Suprm, Free Wifi

  • Sleeps 2

1 Queen Bed, Non Smoking, Junior Suite, Desk, Sofa, Flatv, Wifi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Chair Bed, Wi-Fi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Sofabed, Wi-Fi

  • Sleeps 3
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About the area

Located in Umea, U&Me, BW Signature Collection is in the city centre and near the airport. Navat and Curiosum are worth checking out if an activity is on the agenda, while those looking for area attractions can visit Väven Cultural Centre and Nolia. Looking to enjoy an event or a game while in town? See what's happening at Visionite Arena or Gammliavallen. Visit our Umea travel guide
Map
Storgatan 46A, Umea, 90326

What's nearby

  • Väven Cultural Centre
    1 min walk - 0.2 km
  • Utopia
    3 min walk - 0.3 km
  • Umea People's House
    3 min walk - 0.3 km
  • Umeå Folkets Hus
    4 min walk - 0.4 km
  • Umea City Church
    5 min walk - 0.5 km

Getting around

  • Umeå Central Station
    9 min walk
  • Umea (UME)
    7 min drive

Restaurants

  • MAX
    3 min walk
  • Taps& Umeå
    3 min walk
  • Pinchos
    3 min walk
  • Gamla Bibliotekscaféet
    4 min walk
  • Bodegan
    2 min walk

About this property

U&Me, BW Signature Collection

Upscale hotel in a shopping district
Take advantage of a free breakfast buffet, a coffee shop/cafe and a bar at U&Me, BW Signature Collection. In addition to a gym and conference space, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Bike hire, express check-out and express check-in
  • A banquet hall, luggage storage and a lift
  • Smoke-free property and a vending machine
Room features
All 162 rooms boast comforts such as laptop-friendly workspaces, in addition to perks such as free WiFi and safes.
More conveniences in all rooms include:
  • Bathrooms with rainfall showers and hairdryers
  • Flat-screen TVs with cable channels

Awards and affiliations

Eco-certified property
This property participates in Green Key (Foundation for Environmental Education) – a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Height restrictions apply for on-site parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10 AM on weekdays and 7 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Lift
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; check-in end time: midnight
Contactless check-in and check-out are available
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

Pets are allowed for an extra charge of SEK 250 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome
Rollaway/extra beds are available for SEK 250.0 per night.
Cots (infant beds) are available for SEK 100.0 per night

Payment types at the property

Important information

Optional extras

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Parking height restrictions apply

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

Frequently asked questions

Is U&Me, BW Signature Collection pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of SEK 250 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at U&Me, BW Signature Collection?

As of 12 Mar 2026, prices found for a 1-night stay for 2 adults at U&Me, BW Signature Collection on 3 Apr 2026 start from HK$628, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; check-in end time: midnight.

What time is check-out at U&Me, BW Signature Collection?

Checkout is at 11 AM.

Where is U&Me, BW Signature Collection located?

Located in the heart of Umea, this hotel is steps away from Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within 10 minutes. Umeå Central Station is 9 minutes by foot and Umeå Östra Station is 23 minutes.

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Reviews

U&Me, BW Signature Collection Reviews

8.8

Excellent

9.0

Cleanliness

9.0

Amenities

8.0

Staff & service

9.0

Property conditions & facilities
Rating 10 - Excellent. 570 out of 1112 reviews
Rating 8 - Good. 391 out of 1112 reviews
Rating 6 - Okay. 108 out of 1112 reviews
Rating 4 - Poor. 32 out of 1112 reviews
Rating 2 - Terrible. 11 out of 1112 reviews

Reviews

10/10 Excellent

Miriam

Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
last minute booking, everything went very well , very comfortable room and wonderful breakfast
Stayed 1 night in Jun 2025

10/10 Excellent

Bryan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

One night stay.

We were on a road trip around Sweden. Check in was quick and easy with parking within the building which was very handy. Our room was very nice with a city and river view. The decor of the room was quite modern with a few different features to lots of hotels. The bed was very comfortable with a nice bathroom. Breakfast was very good with lots of choice so no complaints.
Stayed 1 night in Jul 2024

10/10 Excellent

Marius Espolin Waard

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Modern rooms with great view

Amazing room. Very clean, with a fun and modern layout and design. Breakfast was nice, and the hotel was dead smack in centre of Umeå. Wished there would be a manned desk all the time, but it had no inconvenience for us. Would probably book this hotel again!
Stayed 2 nights in Jul 2024

6/10 Okay

Jacqueline

Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service
.
Stayed 1 night in Nov 2025

10/10 Excellent

Kamyar

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bra
Stayed 1 night in Nov 2025

10/10 Excellent

Mihai

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had the chance to get a upper floor room with a stunning view.. the hotel is simply great
Stayed 1 night in Jul 2025

8/10 Good

Alexander

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
🙌
Stayed 1 night in Sep 2025

10/10 Excellent

Tero

Liked: Cleanliness, amenities, property conditions & facilities
Very nice and new rooms.
Stayed 1 night in Jun 2025

8/10 Good

Moa

Liked: Staff & service, room comfort
Bra
Stayed 2 nights in Sep 2025

10/10 Excellent

Magnhild

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice hotel, although very thin walls! Could hear everything from the rooms nect door, and the hall.
Stayed 1 night in Aug 2025

4/10 Poor

Nicola

Disliked: Cleanliness, staff & service

A great disappointment

Ambitious hotel with no reception. Blood and urin stains in materass and duved. No one ever cared to answered the phone number "available 24 hours a day".Room was not cleaned or refreshed for 2 days. Breakfast is really good. But It was a bad experience.
Stayed 3 nights in Oct 2025

10/10 Excellent

Stephan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All was perfekt!
Stayed 1 night in Oct 2024

10/10 Excellent

Chike

Liked: Cleanliness, property conditions & facilities
The central locations
Stayed 3 nights in Nov 2024

10/10 Excellent

Samielle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
.
Stayed 2 nights in May 2025

10/10 Excellent

Steinar

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Glimrende hotellopphold
Stayed 3 nights in Jul 2024

6/10 Okay

Alex

Liked: Cleanliness
Disliked: Staff & service, amenities
the phone in the makeshift reception doesn’t connect to staff…once connected from mobile phone, you could barely get answers from them!
Stayed 1 night in Aug 2024

6/10 Okay

Verified traveller

Disliked: Property conditions & facilities
1. I booked a double room, but the sink was in the bedroom. There was a strange sewer smell. I wanted to change room，but was told that I could only change to a single room, so I didn't change. 2 There is a bathtub, but it has only a very narrow baffle. Even if you take a shower carefully, water will still splash everywhere. 3 The price fluctuates greatly. The one we booked one month in advance is twice as expensive as if you book two days in advance. Other four-star hotels in the surrounding area do not have such a large price fluctuation
Stayed 4 nights in Feb 2025

4/10 Poor

Magnus

Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

10/10 Excellent

Susanne

Liked: Cleanliness, amenities, property conditions & facilities
Rent rum och god frukost
Stayed 1 night in Dec 2025

10/10 Excellent

Carina

Liked: Cleanliness, staff & service, amenities
Smidig in/ utcheckning, rent och fräscht, nära till precis allt inkl flygplatsen
Stayed 2 nights in Dec 2025

8/10 Good

Per

Liked: Cleanliness, staff & service, amenities
Rent och snyggt rum, hjälpsam och trevlig personal, perfekt frukost
Stayed 2 nights in Nov 2025

8/10 Good

Kaj-åke

Liked: Cleanliness, amenities
Bra läge bra pris rent o snyggt
Stayed 1 night in Nov 2025

10/10 Excellent

Camilla

Liked: Cleanliness, staff & service, amenities
Rummet, frukosten de allmänna ytorna, läget
Stayed 4 nights in Nov 2025

8/10 Good

Kajsa

Liked: Staff & service
Frukostrestaurangen
Stayed 1 night in Nov 2025