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Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

3.0 star property
Beachside fun near Bournemouth Pier

Choose dates to view prices

Photo gallery for Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Balcony
Property grounds
Lobby
On the beach
Balcony
Bournemouth Beach and Bournemouth Pier are located near Bournemouth East Cliff Hotel, Sure Hotel Collection by BW, which provides a terrace, a garden and dry cleaning/laundry services. Stay connected with free in-room WiFi, and guests can find other amenities, such as a bar and conference space.

Reviews

7.4 out of 10
Good

Popular amenities

  • Bar
  • 24/7 front desk
  • Room service
  • Parking available
  • Pet-friendly
The current price is HK$448
HK$537 total
includes taxes & fees
28 Sept - 29 Sept
On the beach

On the beach

This hotel is located on the beach. Hiking/biking trails are a noteworthy activity worth checking out nearby.

What guests liked about the beach

The property is very close to the beach with easy access and stunning views.

Room options

Check availability for these dates

Tonight

Sep 6 - Sep 7
Check availability for tonight Sep 6 - Sep 7

Tomorrow

Sep 7 - Sep 8
Check availability for tomorrow Sep 7 - Sep 8
Available filters for rooms
Showing 5 of 5 rooms

View all photos for Family Room, Multiple Beds, Non Smoking

Terrace/patio

Family Room, Multiple Beds, Non Smoking

7.2 out of 10
Good
(13 reviews)

Highlights

Heating
Free rollaway/extra beds
LCD TV
Sofa bed - single
Premium bedding
Shower/bath combination
Hairdryer
Private bathroom
  • 269 sq ft
  • Sleeps 4
  • 1 Double Bed and 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Standard Room, 1 Double Bed, Non Smoking

8.6 out of 10
Excellent
(22 reviews)

Highlights

Heating
Free rollaway/extra beds
LCD TV
Premium bedding
Shower/bath combination
Hairdryer
Private bathroom
Coffee/tea maker
  • 151 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Standard Room, 1 Single Bed, Non Smoking

8.0 out of 10
Very good
(1 review)

Highlights

Heating
Free rollaway/extra beds
LCD TV
Premium bedding
Shower/bath combination
Hairdryer
Private bathroom
Coffee/tea maker
  • 151 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Superior Room, 1 Double Bed, Non Smoking

8.0 out of 10
Very good
(2 reviews)

Highlights

Heating
Free rollaway/extra beds
LCD TV
Premium bedding
Shower/bath combination
Hairdryer
Private bathroom
Coffee/tea maker
  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Executive Room, 1 Double Bed, Non Smoking

Highlights

Heating
Free rollaway/extra beds
LCD TV
Premium bedding
Shower/bath combination
Hairdryer
Private bathroom
Coffee/tea maker
  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed
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About the area

Located in Bournemouth City Centre, a neighbourhood in Bournemouth, Bournemouth East Cliff Hotel, Sure Hotel Collection by BW is in the entertainment district and on the beach. Sandbanks Beach and Poole Harbour are worth checking out if an activity is on the agenda, while those wishing to experience the area's natural beauty can explore Bournemouth Beach and New Forest National Park. Bournemouth Pier and Oceanarium are also worth visiting. Break out the clubs and hit the links on a nearby golf course, or seek out an adventure with hiking/biking trails.
Visit our Bournemouth travel guideOpens in a new window
Map
East Overcliff Drive, Bournemouth, England, BH1 3AN

What's nearby

  • Bournemouth Beach - 3 min walk - 0.3 km
  • Bournemouth Pavillion Theatre - 12 min walk - 1.0 km
  • Oceanarium - 15 min walk - 1.3 km
  • Bournemouth International Centre - 15 min walk - 1.3 km
  • Bournemouth Pier - 15 min walk - 1.3 km

Getting around

  • Bournemouth Station - 18 min walk
  • Bournemouth (BOH-Bournemouth Intl.) - 13 min drive

Restaurants

  • ‪Soulmade Café - ‬10 min walk
  • ‪The Anvil - ‬8 min walk
  • ‪The George Tapps (formerly The Litten Tree) - ‬8 min walk
  • ‪Kayla Brasserie - ‬10 min walk
  • ‪The Green House - ‬6 min walk

About this property

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Hotel near Bournemouth Beach
Near Bournemouth Pier and Bournemouth International Centre, Bournemouth East Cliff Hotel, Sure Hotel Collection by BW provides a terrace, a garden and dry cleaning/laundry services. In addition to a bar and conference space, guests can connect to free in-room WiFi.
Other perks include:
  • Outdoor pool access nearby
  • English breakfast (surcharge), self-parking (surcharge) and access to a nearby indoor pool
  • Access to a nearby health club, smoke-free property and luggage storage
  • Wedding services, a banquet hall and 5 meeting rooms
  • Guest reviews speak highly of the helpful staff
Room features
All 67 rooms have comforts such as premium bedding, as well as thoughtful touches such as free WiFi and room service.
Other amenities include:
  • Free extra beds and travel cots
  • Bathrooms with showers and shower/bath combinations
  • LCD TVs with satellite channels
  • Electric kettles, heating and daily housekeeping

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Parking on site (GBP 20 per day)

Food and drink

  • English breakfast available for a fee 7:30 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 14.95 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Things to do

  • Indoor pool (guest access)
  • Outdoor pool (guest access)

Family friendly

  • Access to nearby indoor pool
  • Access to nearby outdoor pool
  • Free rollaway/extra bed
  • Laundry facilities
  • Snack bar/deli
  • Travel cot

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Porter/bellhop
  • Wedding services

Business services

  • 295 square feet of conference space
  • 5 meeting rooms

Outdoors

  • Garden
  • On the beach
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • 7 steps to reach entrance
  • Assistive listening devices
  • Lever door handles
  • Upper floors accessible by stairs only
  • Vibrating pillow alarm
  • Well-lit path to entrance

More

  • 1 building
  • 4 floors
  • Ballroom
  • Banquet hall
  • Built in 1930
  • Smoke-free property

Room amenities

Bedroom

  • Free rollaway/extra bed
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Room service

More

  • Access via exterior corridors
  • Desk
  • Heating
  • Iron/ironing board on request

Policies

Check-in

Check-in start time: 4:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 15.00
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out
Late check-out subject to availability
Late check-out fee: GBP 15.00

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of GBP 25.00 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total (up to 8 kg per pet)
Food and water bowls are available

Children and extra beds

Children are welcome
Children up to the age of 5 years can stay for free if using existing beds when occupying the parent or guardian's room
Free rollaway/extra beds!
Cots (infant beds) are not available

Payment types at the property

Important information

Optional extras

  • Fee for English breakfast: from approximately GBP 14.95 per person
  • Self-parking fee: GBP 20 per day
  • Pet fee: GBP 25.00 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 15.00 (subject to availability)
  • Late check-out fee: GBP 15.00 (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property reserves the right to pre-authorise the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

This property does not have any lifts

Property is also known as

Hallmark Hotel Bournemouth East Cliff
Hallmark Hotel Cliff
Hallmark Bournemouth East Cliff
Menzies East Cliff Court Bournemouth Hotel Bournemouth
Menzies East Cliff Court Hotel
Hallmark Hotel Bournemouth East Cliff
S. Bournemouth East Cliff Opco Limited
Bournemouth East Cliff Sure Hotel Collection by Best Western
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Hotel

Frequently asked questions

Does Bournemouth East Cliff Hotel, Sure Hotel Collection by BW have a pool?

Yes, this property has outdoor pool access.

How much does it cost to stay at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

As of 6 Sept 2025, prices found for a 1-night stay for 2 adults at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW on 28 Sept 2025 start from HK$447.72, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is Bournemouth East Cliff Hotel, Sure Hotel Collection by BW pet-friendly?

Yes, Bournemouth East Cliff Hotel, Sure Hotel Collection by BW allows cats and dogs (limit 1 total) with a maximum weight of up to 8 kg per pet. There's a fee of GBP 25.00 per pet, per night. Service animals are exempt from fees.

How much is parking at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

Self-parking is available for GBP 20 per day.

What time is check-in at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

Check-in start time: 4:00 PM; check-in end time: anytime. Early check-in is available for a fee of GBP 15.00 (subject to availability).

What time is check-out at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

Checkout is at 11:00 AM. Late checkout is available for GBP 15.00 (subject to availability).

Where is Bournemouth East Cliff Hotel, Sure Hotel Collection by BW located?

Located in Bournemouth City Centre, this beachfront hotel is in the entertainment district and within a 15-minute walk of Bournemouth Beach, Bournemouth Pier and Bournemouth International Centre. Boscombe Beach and Bournemouth Lower Gardens are also within 15 minutes. Bournemouth Station is 18 minutes by foot.

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Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 258 out of 1006 reviews
Rating 8 - Good. 391 out of 1006 reviews
Rating 6 - Okay. 174 out of 1006 reviews
Rating 4 - Poor. 101 out of 1006 reviews
Rating 2 - Terrible. 82 out of 1006 reviews

8.0/10

Cleanliness

8.0/10

Staff & service

6.8/10

Amenities

6.8/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

8/10 Good

Thomas

Liked: Cleanliness, staff & service, property conditions & facilities
Exceptional staff friendly polite and very good at interacting with the guests
Stayed 3 nights in Aug 2025

8/10 Good

Elena Adela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The sea view very nice. The room was clean The breakfast was fine.
Stayed 2 nights in Aug 2025

6/10 Okay

Karen

Disliked: Amenities
All the staff were very helpful and went out off there way to help us
Stayed 3 nights in Aug 2025

10/10 Excellent

Steven

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff where friendly and helpful
Stayed 3 nights in Jul 2025

10/10 Excellent

Geoffrey

Liked: Cleanliness, staff & service, property conditions & facilities
No food nor bar. Had to go to the Carlton. No entertainment either
Stayed 1 night in Sep 2025

10/10 Excellent

Paul

Liked: Amenities
Nice room great value for money
Stayed 1 night in Jun 2025

10/10 Excellent

Darrell

Liked: Cleanliness, amenities, property conditions & facilities
Great staff
Stayed 2 nights in Jul 2025

8/10 Good

Kwasi

Liked: Cleanliness, amenities, property conditions & facilities
Very serine atmosphere
Stayed 2 nights in Jun 2025

2/10 Terrible

Louise

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
crap
Stayed 2 nights in Aug 2025

8/10 Good

Jason

Liked: Cleanliness, staff & service
Good location,
Stayed 1 night in May 2025

4/10 Poor

Oscar Anibal

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities
The staff offered a very inefficient and slow service.
Stayed 2 nights in Aug 2025

4/10 Poor

Elvis

Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
No internet, tv remote didn't work,room was hot windows open six inches, The toilet was,try and sit on it,absolutely joke.car park £20 ive had better stays in truck stops and cheaper and thats with the truck .£270 FOR 2NIGHT NOT EVEN BREAKFAST UNBELIEVABLE
Stayed 2 nights in Aug 2025

8/10 Good

Tracy

Liked: Cleanliness, amenities, property conditions & facilities
Lovely room with beautiful view that I wasn’t expecting. Easy to get to beach, town etc without need to take car out . Lovely food served in sister restaurant with full use of there facility’s. All staff were friendly and very attentive would definitely stay again 😁
Stayed 2 nights in Jun 2025

4/10 Poor

Kayleigh

Liked: Amenities
Disliked: Cleanliness
Not great, but ok for price at peak time. Mixed feelings. We had a Large family room, but it was not very clean and we had issues with hot water. Parking £35 which seemed excessive. Nice you can use the pool next door and great location. We left an item in the room which we were told wasn’t there (even though the room had been “cleaned” and we knew exactly where it was). We then had call the next day saying they had found it and we could pay for them to post it back to us, which was a little annoying.
Stayed 1 night in Aug 2025

2/10 Terrible

Shirin

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
I won’t be staying here again , the rooms are filthy the staff are not very friendly or helpful I couldn’t even begin to tell you how dirty the bathroom was the dust and dirt and cobwebs just awful, furniture falling apart on its last legs bathroom dated and dirty carpets stained curtains caked in dust they gave us a cheap tower fan in the middle of summer it was just terrible
Stayed 1 night in Aug 2025

10/10 Excellent

Debbie

Liked: Cleanliness, amenities, property conditions & facilities
Good food. Clean room. Lovely staff. Decor a little tired
Stayed 2 nights in Jun 2025

4/10 Poor

Paul

Disliked: Amenities, property conditions & facilities
Good beds disappointed at no pool looks like not been used for years but not told about it on booking my stay yes we were offerered another pool at Carlton but it was always buzzy Bar facilities terrible no coffee machine I could go on a lot more very bad re view I think by more than me
Stayed 10 nights in Jul 2025

10/10 Excellent

rahid

Liked: Cleanliness, staff & service, property conditions & facilities
Good location, staff are very kind and inside swimming pool is great. Value for money
Stayed 1 night in May 2025

10/10 Excellent

Georgina

Lovely stay

Room very spacious and big bathroom, bed was comfortable, liked the idea of opting out of room cleaned if stay more than 2 nights for a free drinks token from bar, staff very helpful and friendly
Stayed 3 nights in Apr 2025

6/10 Okay

Thomas

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Rooms quite nice and clean
Stayed 3 nights in Apr 2025

6/10 Okay

Kim

Don’t agree with having to pay £20 for parking should be free the room was nice but hotel worn and needs a lot of TLC but young chap that greeted us was very polite and helpful
Stayed 1 night in Jun 2025

8/10 Good

Reinaldo Hugo

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice thank you
Stayed 1 night in Apr 2025

8/10 Good

Neil

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed here for 4 nights in Family Room, 2 Adults and 2 kids. Room was adequate for our needs. Kids said sofa bed was comfortable. Upon request, we (my daughter and I) had the king-size bed split into two singles. Bedding and towels were all nice and clean. View from window, which only partly opened for safety reasons, was of the fire escape at back of hotel, only real aspect we didn't like. Bathroom was totally functional with very good rainfall shower and nice hot water. Buffet breakfast was very good and liked very much by the kids. The balcony by reception/bar offers great views over the bay and is nice to sit out on in the evening with a drink etc. Short walk to town, even shorter to start of zig-zag down to beach. Staff were very pleasant and helpful which made everything enjoyable. Lift to upper floors too. All in all, we thoroughly enjoyed our stay at the East Cliff Hotel. Would recommend it, if on a budget, and will certainly stay here again.
Stayed 4 nights in Jul 2025

4/10 Poor

Ali

Disliked: Staff & service, property conditions & facilities, room comfort
Very run down, smelly and noisey
Stayed 1 night in May 2025

8/10 Good

LE SI

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The breakfast is nice