East Florence

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Regency Square Mall

You can enjoy retail therapy at Regency Square Mall during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Regency Square Mall

Things to do

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

HK$249
per adult
100% of travellers recommend
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

HK$194
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

HK$194
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is HK$1,938 per night from 1 Dec to 2 Dec
HK$1,938
HK$2,228 total
1 Dec - 2 Dec
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular ...
9.2/10 Wonderful! (745 reviews)
Southern hospitality at its best. Friendly staff Great room with plenty of space, a balcony and bathroom with both a tub and walk-in shower

Reviewed on 20 Nov 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave Florence AL
The price is HK$853 per night from 20 Dec to 21 Dec
HK$853
HK$981 total
20 Dec - 21 Dec
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's Museum ...
9/10 Wonderful! (324 reviews)
Yes breakfast was fresh.

Reviewed on 19 Nov 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard Florence AL
The price is HK$461 per night from 28 Nov to 29 Nov
HK$461
HK$512 total
28 Nov - 29 Nov
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (142 reviews)
Always friendly and helpful and kind. Quiet and clean

Reviewed on 4 Nov 2025

Budget Inn & Suites
Cozy Cottage: Under 10 minutes to Pickwick Lake, downtown, & conference center!

Cozy Cottage: Under 10 minutes to Pickwick Lake, downtown, & conference center!

Florence AL
Stay at this cottage in Florence. Enjoy free Wi-Fi, laundry facilities and patios. Popular attractions River Heritage Park and Renaissance Tower are located ...
9/10 Wonderful! (11 reviews)
Just what we needed...
We helped move our son down to Florence for school and were looking for a place to stay for the week. What we found was this nice home close to the school. It had everything we needed for our stay. Communication with the host was seamless. Always responded to my questions within minutes, sometimes ...

Reviewed on 7 Aug 2025

Get rates
Cozy Cottage: Under 10 minutes to Pickwick Lake, downtown, & conference center!
ReNew At JW's & bring your Dog too!

ReNew At JW's & bring your Dog too!

3 out of 5
Florence AL
The price is HK$796 per night from 30 Nov to 1 Dec
HK$796
HK$1,677 total
30 Nov - 1 Dec
includes taxes & fees
Stay at this holiday home in Florence. Enjoy free Wi-Fi, a garden and laundry facilities. Popular attractions River Heritage Park and Renaissance Tower are located ...
10/10 Exceptional! (1 review)
Work trip in Florence
Loved this little house. It had everything I needed and was close to my work. Majority of my stay I was alone and I felt totally safe. Definitely recommend this place!

Reviewed on 25 Apr 2025

ReNew At JW's & bring your Dog too!
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave Muscle Shoals AL
The price is HK$497 per night from 30 Nov to 1 Dec
HK$497
HK$552 total
30 Nov - 1 Dec
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (971 reviews)
It was great

Reviewed on 19 Nov 2025

Days Inn by Wyndham Muscle Shoals Florence
See all 191 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence