Florence

Travel Guide

Florence which includes heritage architecture and a park
Florence
Florence which includes a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House which includes interior views and a house

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (778 reviews)
Everything ok

Reviewed on 3 Nov 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is HK$525 per night from 10 Nov to 11 Nov
HK$525
HK$604 total
10 Nov - 11 Nov
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (871 reviews)
All good

Reviewed on 2 Nov 2025

Baymont by Wyndham Florence/Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is HK$833 per night from 11 Nov to 12 Nov
HK$833
HK$958 total
11 Nov - 12 Nov
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (733 reviews)
The room was clean but the bed was a bit uncomfortable. Loved the sofa bed it was very sturdy. The breakfast could use a little work. The coffee was horrible.

Reviewed on 25 Oct 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Waterfront Lake House on Wilson Lake

Waterfront Lake House on Wilson Lake

Florence
Stay at this vacation home in Florence. Enjoy laundry facilities, patios, and an in-room coffeemaker. Popular attractions Shoals Golf Club and Blackberry Trail ...
9.8/10 Exceptional! (38 reviews)
Beautiful lo me

Reviewed on 3 Nov 2025

Waterfront Lake House on Wilson Lake
The Cozy Cottage of Florence!

The Cozy Cottage of Florence!

Florence
Stay at this vacation home in Florence. Enjoy laundry facilities, an in-room coffeemaker, and in-room fireplaces. Popular attractions Cox Creek Tennis Center ...
9/10 Wonderful! (8 reviews)
Nice place
Very nice house and close to everything. Thank you

Reviewed on 10 Aug 2025

The Cozy Cottage of Florence!
Historic Victorian Home near UNA and Downtown

Historic Victorian Home near UNA and Downtown

Florence
Stay at this vacation home in Florence. Enjoy a garden, laundry facilities, and patios. Popular attractions Pope's Tavern Museum and Kennedy-Douglass Center ...
9.6/10 Exceptional! (21 reviews)
What a beautiful place. Especially fell in love with the library and of course, ended up in the kitchen a lot together. We really liked it.

Reviewed on 27 Oct 2025

Historic Victorian Home near UNA and Downtown
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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