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George Hotel, BW Signature Collection

Travelers find the perfect city base near Norwich Castle, where days begin with international dishes and end beside a crackling lobby fireplace

Choose dates to view prices

The George Hotel, BW Signature Collection, in Norwich's center, welcomes visitors with a warm fireplace lobby. Guests enjoy international cuisine at No.10 Arlington Bistro, relax on the terrace, and explore Market Place and Norwich Castle. WiFi is available throughout.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Business services
The current price is HK$801
HK$961 total
includes taxes & fees
1 Feb - 2 Feb

Room options

Available filters for rooms
Showing 23 of 23 rooms

View all photos for Standard Room, 1 Single Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(18 reviews)

Highlights

Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
  • 240 sq ft
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(25 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 300 sq ft
  • Sleeps 2
  • 2 Single Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
  • 310 sq ft
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Private bathroom
Shower/bath combination
Hairdryer
Electric kettle
Cable channels
  • 310 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)

Highlights

Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
  • 348 sq ft
  • Sleeps 1
  • 1 Single Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(10 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Private bathroom
Shower/bath combination
Hairdryer
Electric kettle
Cable channels
  • 349 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Separate bath and shower
Hairdryer
Electric kettle
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Desk
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Desk
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

Desk, iron/ironing board, cots/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2
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About the area

Located in Golden Triangle, a neighbourhood in Norwich, George Hotel, BW Signature Collection is near the airport and near a train station. Norwich Theatre Royal and Norwich Castle are cultural highlights, and travellers looking to shop may want to visit Market Place. Enjoy an event or a match at Carrow Road Stadium, and consider making time for BeWILDerwood—a top attraction that's not to be missed. Visit our Norwich travel guide
Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • Norwich Castle featuring heritage architecture and night scenes
    Norwich Castle
    18 min walk - 1.6 km
  • Sainsbury Centre for the Visual Arts featuring art and interior views
    University of East Anglia
    4 min drive - 2.3 km
  • Norwich Cathedral which includes heritage elements, interior views and a church or cathedral
    Norwich Cathedral
    5 min drive - 2.3 km
  • Norwich Theatre Royal
    14 min walk - 1.2 km
  • Market Place
    17 min walk - 1.5 km

Getting around

  • Norwich Station
    10 min drive
  • Norwich (NWI-Norwich Intl.)
    9 min drive

Restaurants

  • Hop Rocket
    8 min walk
  • The Champion
    12 min walk
  • Trafford Arms
    11 min walk
  • Annesley House Hotel Restaurant
    7 min walk
  • The Georgian Townhouse
    18 min walk

About this property

George Hotel, BW Signature Collection

Hotel near Norwich Theatre Royal
Located close to Market Place and Norwich Castle, George Hotel, BW Signature Collection provides a terrace, dry cleaning/laundry services and a fireplace in reception. The on-site international cuisine bistro, No.10 Arlington Bistro, offers breakfast, lunch, dinner and children's meals. In addition to a bar, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Free self-parking
  • Cooked-to-order breakfast (surcharge), smoke-free property and meeting rooms
  • A front desk safe, a 24-hour front desk and a banquet hall
  • Guest reviews say great things about the helpful staff
Room features
All guest rooms at George Hotel, BW Signature Collection offer amenities, such as free WiFi. Guest reviews speak positively of the cleanliness rooms at the property.
Extra conveniences in all rooms include:
  • Rollaway/extra beds (surcharge) and cots/infant beds (surcharge)
  • Bathrooms with free toiletries and hairdryers
  • Flat-screen TVs with cable channels
  • Free tea bags/instant coffee, electric kettles and heating

Similar properties

Lobby
Best Western Annesley House Hotel
  • Free Wi-Fi
  • Breakfast available
  • Parking available
  • Bar
9.0 out of 10, Wonderful, 623 reviews
The price is HK$849
HK$1,019 total
includes taxes & fees
31 Jan - 1 Feb
Best Western Annesley House Hotel
Compare similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping on request

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property on the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night.
Cots (infant beds) are available for GBP 10.0 per night

Payment types at the property

Important information

Optional extras

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash

We should mention

This property does not have any lifts

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
Norwich Best Western
Best Western Norwich
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is George Hotel, BW Signature Collection pet-friendly?

Yes, this property allows cats and dogs (limit 2 total). There's a fee of GBP 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of 30 Jan 2026, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on 1 Feb 2026 start from HK$800.86, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at George Hotel, BW Signature Collection?

Self-parking is free at this property.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; check-in end time: 5:30 AM.

What time is check-out at George Hotel, BW Signature Collection?

Checkout is at 11 AM.

Where is George Hotel, BW Signature Collection located?

Located in Golden Triangle, this hotel is within 1 mi (2 km) of Norwich Theatre Royal, Market Place and Norwich Castle. Norwich Cathedral and Carrow Road Stadium are also within 2 mi (3 km).

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Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2

Cleanliness

8.6

Location

9.4

Staff & service

8.6

Property conditions & facilities
Rating 10 - Excellent. 514 out of 886 reviews
Rating 8 - Good. 280 out of 886 reviews
Rating 6 - Okay. 58 out of 886 reviews
Rating 4 - Poor. 19 out of 886 reviews
Rating 2 - Terrible. 15 out of 886 reviews

Reviews

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026

8/10 Good

Stephen

Liked: Cleanliness, amenities, property conditions & facilities
Lovely clean room and excellent breakfast
Stayed 1 night in Nov 2025

10/10 Excellent

Hamish

Liked: Cleanliness, amenities, property conditions & facilities
Very cozy room and lovely, helpful staff.
Stayed 2 nights in Dec 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Stayed 1 night in Nov 2025

10/10 Excellent

Isabelle

Liked: Cleanliness, amenities
Excellent hotel for visiting Norwich itself and UEA. Walkable to city centre and short car trip to UEA. Fab staff Hannah, Helen and Puthi were brilliant and I felt safe as an individual travelling on my own. Parking great free and easy. Room great and light and tea and coffee provided. Happily recommend and stay again
Stayed 2 nights in Jan 2026

10/10 Excellent

Anthony

Liked: Cleanliness, amenities, property conditions & facilities
Cosy room comfortable beds. Staff amazing food at breakfast and evening meal excellent generous portions quality produce.
Stayed 1 night in Dec 2025

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great little spot near the center of Norwich, and a lovely little sleepy spot for quality rest and relaxation when on holiday.
Stayed 3 nights in Oct 2025

8/10 Good

Karen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love staying at The George, it is in a great location and quiet, rooms are good and although I did not have the breakfast on this occasion I have had them before and they are lovely, I would definitely recommend this
Stayed 1 night in Oct 2025

8/10 Good

Philip

Liked: Cleanliness, staff & service, property conditions & facilities
Wonderfull and helpfull staff, excellent coffee.
Stayed 2 nights in Sep 2025

8/10 Good

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ideal for a short stay just outside the city centre, clean decent size rooms and helpful staff, good sized free car park too.
Stayed 1 night in Aug 2025

10/10 Excellent

andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay

Good service and nicely decorated hotel Food was good at the restaurant too
Stayed 1 night in Aug 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very impressed

Very friendly staff, warm welcome, excellent service, comfortable stay. Convenient location with free parking. Nicely decorated room. Stongly recommended.
Stayed 1 night in Oct 2025

10/10 Excellent

Nigel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Stay

Food was lovely
Stayed 1 night in Jul 2025

8/10 Good

Hanna

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Would stay again next time visiting Norwich

Great stay at the George. Nice location, which was a wee bit outside of Norwich. Several nice pubs in the area. We stayed in one of the cottage rooms, which was very clean and comfortable. Could hear neighbouring guests a bit. Staff were all very friendly.
Stayed 1 night in Sep 2025

4/10 Poor

Keith

Liked: Cleanliness
Disliked: Property conditions & facilities
We stayed over the festive period. Unfortunately the ‘Deluxe’ room allocated had unacceptable droning noise from a kitchen extractor fan & chimney just outside the window. We were assured it would be turned off at night but had to ask again. There weren't acceptable alternatives available. The staff were very polite & helpful; we moved room the next day. Though the hotel & Expedia dealt with the issues we raised promptly & satisfactorily, the overall experience was rather unexpected at a Best Western ‘Signature’ establishment.
Stayed 2 nights in Dec 2025

8/10 Good

Ian

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean and comfortable. Parking is limited but I managed to find a space although only 3 left at 5pm. It’s about a 20 min walk to city centre and theatre. There are buses running from near hotel if preferred.
Stayed 1 night in Oct 2025

10/10 Excellent

Danny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Stayed 1 night in May 2025

10/10 Excellent

Louise

Great place to stay and very friendly staff
Stayed 1 night in Apr 2025

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really friendly staff, great food.
Stayed 1 night in Apr 2025

10/10 Excellent

Ben

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

As good as ever

As always my stay was stress free, comfortable and gave value for money
Stayed 2 nights in Aug 2025

10/10 Excellent

Darren

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent place to stay.

The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
Stayed 2 nights in Aug 2025

10/10 Excellent

Mac

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel with good amenities

Great friendly check in, lovely spacious room. Bathroom a little tight but amenities all good. Shower was excellent. Breakfast was cooked to order & delicious. I will very much consider staying again when in area. Only thing was a long walk into centre, maybe long for me as recovering from double Achilles rupture. I walk quicker next time!
Stayed 1 night in Oct 2025

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel, staff were friendly and helpful. Lovely pubs nearby and close to town. Would highly recommend this hotel. We will definitely stay again.
Stayed 1 night in May 2025

10/10 Excellent

Claire

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and well presented, staff lovely. Be aware bar and restaurant get very busy at times as restaurant is popular with locals - have stayed multiple times and will stay again
Stayed 2 nights in Apr 2025

8/10 Good

Simon

Liked: Staff & service, room comfort

Helpful staff

Stayed here before and the car park is small. However when we got there, the young man that works in the restaurant offered to move his car so we could park, which was very helpful. Would like to say a big thank you to him!
Stayed 1 night in Sep 2025