Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Things to do
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
Best DMZ Tour Korea from Seoul (Suspension Bridge & JSA Museum)
DMZ Tour including Hotel Pick up
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Full Day DMZ Tour with Red Susp.Bridge & North Korea Museum
Signature DMZ Tour: Exclusive NK Defector Talk +Suspension Bridge
Top hotels in Seongbuk-dong
HOTEL THE BOTANIK SEWOON MYEONGDONG
Amenities in room were excellent: washing machine, microwave/ oven, sink, big fridge, drying facility. Good views.
Reviewed on 15 Mar 2026
LOTTE CITY HOTEL MYEONGDONG
Friendly staff, good buffet for lunch/dinner. Great location for shopping, food, transportation!
Reviewed on 15 Mar 2026
Grand Hyatt Seoul
Best hotel in Korea
Reviewed on 12 Mar 2026
ENA Suite Hotel Namdaemun
staff were very helpful and room is clean tidy
Reviewed on 15 Mar 2026
Toyoko Inn Seoul Gangnam
위치가 편리하고 조식이 맛잇어요
Reviewed on 12 Mar 2026
Sotetsu Hotels The Splaisir Seoul Myeongdong
Clean room, good location
Reviewed on 27 Feb 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Statue of Sejong the Great and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
