Seoul

Travel Guide

A modern building with a circular glass facade and a large circular structure in front.
A busy street with a brick building labeled "NeJ" and a "seaTree" store.
A modern building with a distinctive curved roof and purple lighting, situated by a waterfront with a city skyline in the background.
An aerial view of a city with dense urban buildings, a large green park, and a theme park with roller coasters and a lake.
A busy urban street lined with various shops and restaurants, including Starbucks and 7-Eleven.

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming withyouthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted allover the city. Seoulites are also in touch with their past, and you’ll findplenty of instances of traditional Korean culture in palaces and theatres.

Korea has suffered frommany conflicts, and some of the bruises still show in Seoul. The city’s FiveGrand Palaces are testament to this all of these complexes have been destroyedor badly damaged. Today they have largely been restored to their former glory andhouse national treasures, art and traditional architecture. For particularlyfine examples of these palaces, visit Gyeongbokgung, Deoksugungand Changgyeonggung.

Locals possess optimismand friendliness in abundance. Younger Seoulites will be eager to use theirlanguage skills to help you out, and older residents, although not asproficient with their English, are still overwhelmingly warm.

Shopping opportunities inSeoul are boundless. Choose from designer outlets in Myeongdong,traditional craft shops at Insadong and bargain malls at the huge DongdaemunMarket. Wear your new attire while exploring the city’s nightlife. HongdaeYoung Street has an eclectic collection of bars, clubs, live music andindependent cinema.

Soak up classic Koreanculture at venues like Chongdong Theatre. Here, you can marvel atspectaculars featuring traditional music, dance and costume. Sample localcuisine at well-priced stalls and restaurants that serve Korean classics suchas kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies willwant to pay homage to the Korean national dish (kimchi) at the PulmuoneKimchi Museum. Kimchi is a fermented vegetable (cabbage, radish orcucumber) dish seasoned with spices. Finish your dining experience with a visitto one of Seoul’s excellent teahouses.

When you want some quiettime, escape to one of Seoul’s regenerated areas, such as CheonggyecheonStream. This stretch of water in the city centre features greenery,wildlife and local art. It’s a great example of Seoul’s ability to innovate,educate and entertain all at once.

Seoul has hot summers andcold winters. The best time to visit is around March through May (spring), orSeptember through November (fall) . Navigate the city using the well-priced andefficient subway system, considered one of the best in the world.

Where to stay in Seoul

Find the best Seoul areas for the activities you enjoy most. Learn more about Seoul
Learn more about Seoul

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Alive Museum Insadong while in the area.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Starfield COEX Mall. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Itaewon 2-dong

If you're spending some time in Itaewon 2-dong, Itaewon Antique Furniture Street and Namsan Botanical Garden are top sights worth seeing.

Samcheong-dong

You'll enjoy the museums and cafes in Samcheong-dong. You might want to make time for a stop at Bukchon Hanok Village or Blue House.

HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is HK$1,205 per night from 8 Nov to 9 Nov
HK$1,205
HK$1,325 total
8 Nov - 9 Nov
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
HOTEL THE BOTANIK SEWOON MYEONGDONG
Roynet Hotel Seoul Mapo

Roynet Hotel Seoul Mapo

3 out of 5
67, Mapo-daero, Mapo-gu Seoul
The price is HK$1,198 per night from 18 Nov to 19 Nov
HK$1,198
HK$1,318 total
18 Nov - 19 Nov
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness centre and parking (surcharge). Our guests praise the helpful staff and ...
9.2/10 Wonderful! (1,250 reviews)
"Great location and stay for a family of four"

Reviewed on 25 Oct 2026

Roynet Hotel Seoul Mapo
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

323 Gangnam-daero, Seocho-gu Seoul
The price is HK$662 per night from 4 Nov to 5 Nov
HK$662
HK$728 total
4 Nov - 5 Nov
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff ...
Toyoko Inn Seoul Gangnam
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
UH FLAT THE SEOCHO

UH FLAT THE SEOCHO

50, Hyoryeong-ro 53-gil, Seocho-gu Seoul Seoul
Stay at this apartment in Seoul. Enjoy free Wi-Fi, parking (surcharge) and a 24-hour front desk. Popular attractions COEX Convention and Exhibition Center and ...
9.2/10 Wonderful! (310 reviews)
"Great!"

Reviewed on 27 Oct 2026

UH FLAT THE SEOCHO
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
Stay at this luxury aparthotel in Seoul. Enjoy free Wi-Fi, free parking and a casino. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,749 reviews)
"We had a great stay here. Very spacious rooms and great amenities."

Reviewed on 25 Oct 2026

Oakwood Premier Coex Center
Uljiro Co-Op Residence

Uljiro Co-Op Residence

3 out of 5
246, Eulji-ro, Jung-gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, a fitness centre and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular ...
8.2/10 Very good! (2,941 reviews)
"Very convenient to have nice food nearby with shopping spots too. Walking distant to Gwangjang market and most important the MRT with line 2,4 & 5 accessible. With dundun mall nearby which can use the escalator thru the mall to go to mrt station"

Reviewed on 27 Oct 2026

Uljiro Co-Op Residence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Seoul attractions

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