Seoul

Travel Guide

A modern building with a circular glass facade and a large circular structure in front.
A busy street with a brick building labeled "NeJ" and a "seaTree" store.
A modern building with a distinctive curved roof and purple lighting, situated by a waterfront with a city skyline in the background.
An aerial view of a city with dense urban buildings, a large green park, and a theme park with roller coasters and a lake.
A busy urban street lined with various shops and restaurants, including Starbucks and 7-Eleven.

The South Korean metropolis has some of Asia’s busiest markets and nightlife districts alongside tranquil teahouses and palaces surrounded by gardens.

Seoul is brimming withyouthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted allover the city. Seoulites are also in touch with their past, and you’ll findplenty of instances of traditional Korean culture in palaces and theatres.

Korea has suffered frommany conflicts, and some of the bruises still show in Seoul. The city’s FiveGrand Palaces are testament to this all of these complexes have been destroyedor badly damaged. Today they have largely been restored to their former glory andhouse national treasures, art and traditional architecture. For particularlyfine examples of these palaces, visit Gyeongbokgung, Deoksugungand Changgyeonggung.

Locals possess optimismand friendliness in abundance. Younger Seoulites will be eager to use theirlanguage skills to help you out, and older residents, although not asproficient with their English, are still overwhelmingly warm.

Shopping opportunities inSeoul are boundless. Choose from designer outlets in Myeongdong,traditional craft shops at Insadong and bargain malls at the huge DongdaemunMarket. Wear your new attire while exploring the city’s nightlife. HongdaeYoung Street has an eclectic collection of bars, clubs, live music andindependent cinema.

Soak up classic Koreanculture at venues like Chongdong Theatre. Here, you can marvel atspectaculars featuring traditional music, dance and costume. Sample localcuisine at well-priced stalls and restaurants that serve Korean classics suchas kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies willwant to pay homage to the Korean national dish (kimchi) at the PulmuoneKimchi Museum. Kimchi is a fermented vegetable (cabbage, radish orcucumber) dish seasoned with spices. Finish your dining experience with a visitto one of Seoul’s excellent teahouses.

When you want some quiettime, escape to one of Seoul’s regenerated areas, such as CheonggyecheonStream. This stretch of water in the city centre features greenery,wildlife and local art. It’s a great example of Seoul’s ability to innovate,educate and entertain all at once.

Seoul has hot summers andcold winters. The best time to visit is around March through May (spring), orSeptember through November (fall) . Navigate the city using the well-priced andefficient subway system, considered one of the best in the world.

Where to stay in Seoul

Find the best Seoul areas for the activities you enjoy most. Learn more about Seoul
Learn more about Seoul

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Starfield COEX Mall. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Itaewon 2-dong

If you're spending some time in Itaewon 2-dong, Itaewon Antique Furniture Street and Namsan Botanical Garden are top sights worth seeing.

Samcheong-dong

You'll enjoy the museums and cafes in Samcheong-dong. You might want to make time for a stop at Bukchon Hanok Village or Blue House.

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is HK$1,741 per night from 14 Jul to 15 Jul
HK$1,741
HK$2,107 total
14 Jul - 15 Jul
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,007 reviews)
"Beautiful hotel. Beautiful room. Incredible pool area (but unfortunately, it’s an extra fee which they don’t tell you until you see it on your bill - I didn’t like that. The breakfast buffet was wonderful."

Reviewed on 5 Jul 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is HK$1,428 per night from 4 Aug to 5 Aug
HK$1,428
HK$1,570 total
4 Aug - 5 Aug
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,698 reviews)
"Great place and a great location, walking distance to several shops and stores. English speaking staff was very helpful. emart is located inside the hotel building and a CU mart across the street. Location is probably 20-25 min walk to Myeongdong district. Bar stools inside the room were very uncomfortable ..."

Reviewed on 11 Jul 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is HK$1,739 per night from 11 Aug to 12 Aug
HK$1,739
HK$2,104 total
11 Aug - 12 Aug
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
9.4/10 Exceptional! (1,506 reviews)
"This property was absolutely gorgeous! The staff goes the extra mile to help you every step of the way! My room was beautiful and faced the Sky Tower. At night the view was magnificent. If you are a shopper, foodie or just enjoy sightseeing, this is the place for you! Evaudnee"

Reviewed on 11 Jul 2026

Lotte Hotel World
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,638 reviews)
"Excellent stay for our family. The Deluxe Two-Bedroom Apartment was spacious, clean, and very comfortable, with a fully equipped kitchen, living room, and two bathrooms. Having an in-room washer/dryer was a huge plus during our stay. The location was perfect, within walking distance of many attractions, ..."

Reviewed on 11 Jul 2026

Orakai Insadong Suites
Uljiro Co-Op Residence

Uljiro Co-Op Residence

3 out of 5
246, Eulji-ro, Jung-gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, a fitness centre and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular ...
8.2/10 Very good! (2,846 reviews)
"Overall you do get what you pay for,but the area is very convenient for central seoul room is rather small but functional Shower a bit cramped. Overall the building shows age Gym isn't very useful if you're looking for a serious workout"

Reviewed on 8 Jul 2026

Uljiro Co-Op Residence
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
Stay at this luxury aparthotel in Seoul. Enjoy free Wi-Fi, free parking and a casino. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,656 reviews)
"We booked a month ahead and I got an entire one bedroom suite with large kitchen for a very reasonable cost. I stayed there for the Cosmobeauty show. A little confusing to figure out how to access the mall from inside but once I realized I just had to step outside and walk to the left, the mall and ..."

Reviewed on 9 Jul 2026

Oakwood Premier Coex Center
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Seoul attractions

Things to do

Other places like Seoul

Explore a world of travel with Expedia