Things to do in Sao Paulo

Activities, attractions and tours

Bank of Brazil Cultural Center featuring heritage architecture and street scenes as well as a large group of people
Bank of Brazil Cultural Center featuring heritage architecture and street scenes as well as a large group of people
Italia Building which includes skyline and a city
Sao Paulo which includes modern architecture
Sao Paulo featuring street performance as well as a large group of people
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Most popular experiences in Sao Paulo

Tours & day trips

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São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Activity duration is 6 hours and 18 minutes
9.8 out of 10 with 24 reviews
Free cancellation available
Price is HK$642 per adult
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Food, drink & nightlife

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Visit to the King of Coffee

Visit to the King of Coffee

Activity duration is 20 minutes
Free cancellation available
Price is HK$30 per adult
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Adventure & outdoor

See all 19 activities
Visit São Paulo with a local guide

Visit São Paulo with a local guide

Activity duration is 4 hours
10.0 out of 10 with 1 review
Free cancellation available
Price is HK$196 per adult
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Classes & workshops

See all 9 activities
From São Paulo: Aparecida Cathedral Tour

From São Paulo: Aparecida Cathedral Tour

Activity duration is 10 hours
Free cancellation available
Price is HK$827 per adult
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Shopping & fashion

See all 7 activities
São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Activity duration is 6 hours and 18 minutes
9.8 out of 10 with 24 reviews
Free cancellation available
Price is HK$642 per adult
São Paulo: Main City Sights in 7 Hours – Shared Group TourOpens in new tab

What to do in Sao Paulo

Popular places to visit

Paulista Avenue which includes heritage architecture

Paulista Avenue

4.5/5(11 reviews)

See the financial and cultural heart of one of South America’s busiest cities before unwinding in a bar full of local business people at the end of the day.

Paulista Avenue
Vista aérea do autódromo de Interlagos. São Paulo.

Interlagos Race Track

Interlagos Race Track is one of the more well-known attractions to visit during your trip to São Paulo. Experience the art scene and museums in this culturally rich area.

Interlagos Race Track
SaoPaulo_AllianzPark_553248621561096527_07

Allianz Parque

4.5/5(3 reviews)

Catch an event at Allianz Parque during your trip to São Paulo. While in this culturally rich area, find time to visit its shops.

Allianz Parque
Imagem aérea de um estádio de futebol

Morumbi Stadium

4/5(1 review)

Catch an event at Morumbi Stadium during your trip to São Paulo. Attend a sporting event in this culturally rich area.

Morumbi Stadium
Ibirapuera Park featuring night scenes and outdoor art as well as an individual male

Ibirapuera Park

4.5/5(7 reviews)

Take an evening stroll to see the city lights reflected in this park’s vast lakes or spend a day visiting the cultural sites located in the sprawling gardens.

Ibirapuera Park
Ribeirao Preto, São Paulo, Brazil, circa April 2023: Aerial view of "Agrishow", international trade fair of agricultural technology.

São Paulo Expo

Learn about the events happening in São Paulo Expo during your trip to São Paulo. Experience the art scene and museums in this culturally rich area.

São Paulo Expo
Cidade Paisagem Urbana Prédios São Paulo Jardins Oscar Freire Construção Comércio Brasil

Oscar Freire Street

During your visit to São Paulo, you can enjoy retail therapy at Oscar Freire Street. Discover the area's theatre scene and spas.

Oscar Freire Street
street in the city

Rua 25 de Marco

4/5(1 review)

During your trip to São Paulo, you can browse for the perfect souvenirs at Rua 25 de Marco. Experience the area's theatre scene and museums.

Rua 25 de Marco
Sao Paulo city skyline with Morumbi district during night, Brazil

Morumbi Shopping Mall

During your trip to São Paulo, you can browse for the perfect souvenirs at Morumbi Shopping Mall. Experience the art scene and museums in this culturally rich area.

Morumbi Shopping Mall

Areas of Sao Paulo

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Jardins

4.5/5(8 area reviews)

Museums, shopping and cafes highlight some of the noteworthy features of Jardins. Make a stop by Paulista Avenue or Rua Augusta while you're exploring the neighbourhood.

Jardins
City Hall showing a city and street scenes

Itaim Bibi

4/5(2 area reviews)

Take time in Itaim Bibi to visit attractions like Parque do Povo and JK Iguatemi Shopping Mall. You might also appreciate the abundant dining options, and you can hop on the metro at Campo Belo Station to see more of the city.

Itaim Bibi
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Morumbi

You'll enjoy the museums and live music in Morumbi. You might want to make time for a stop at Morumbi Stadium or Bandeirantes Palace.

Morumbi
Famous Cable-Stayed Bridge and Office Buildings in São Paulo City, Brazil

Pinheiros

4.5/5(2 area reviews)

Pinheiros is a destination travellers like for its bars, and you might hop aboard the metro at Faria Lima Station or Pinheiros Metro Station to explore sights like Batman's Alley.

Pinheiros
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Moema

Moema is well liked for its restaurants and live music. If you're hoping to get in some sightseeing, Shopping Ibirapuera and Ibirapuera Gymnasium are top spots, and you can jump on the metro at Eucaliptos Subway Station or Moema Station to get around.

Moema
City of São Paulo - Vila Mariana | Buildings from High Perspective

Vila Mariana

4.5/5(2 area reviews)

Vila Mariana is well liked for its museums and live music. If you're hoping to get in some sightseeing, Paulista Avenue and Shopping Metro Santa Cruz are top spots, and you can jump on the metro at Vila Mariana Station or Ana Rosa Station to get around.

Vila Mariana
A cruise boat touring the small river close to Bertioga Brazil on a sunny day before the hills with green woods, wild nature life

Bertioga

Região central de Taboão da Serra

Taboão da Serra

Ferraz de Vasconcelos of Brazil flag waving on the top sunrise mist fog

Ferraz de Vasconcelos

Ibiuna dam - agriculture, Sao Paulo, Brazil; Shutterstock ID 628914800; Purchase Order: -

Ibiuna

aerial view of the city of Arujá, SP, Brasil.

Aruja

Frequently asked questions

Is Sao Paulo worth visiting?
Known for its adventure sports and coastal beaches, finding fun things to do in Sao Paulo is easy. Be sure to add Ibirapuera Park to your trip itinerary when here.
How do I spend a day in Sao Paulo?
Ibirapuera Park and São Paulo Zoo are two great places to kick-start your adventures. Remember to explore the shopping and dining options in Sao Paulo while you're there too.
What is the top tourist attraction in Sao Paulo?
Ibirapuera Park is one of the top tourist attractions in Sao Paulo and deserves a place on every sightseeing list of the area.
Is three days enough to stay in Sao Paulo?
Three days will give you enough time to tick off the leading city sights, including Ibirapuera Park, São Paulo Museum of Art and São Paulo Aquarium. The average stay in Sao Paulo is three days. If you have the time to extend your holiday, Guarulhos isn't far away.
Is Sao Paulo a walkable city?
With exciting neighbourhoods and major attractions within walking distance of the city centre, Sao Paulo is a great place to discover on foot. Have fun wandering between São Paulo Museum of Art and Municipal Theatre of São Paulo. Then take a stroll around Jardim Paulista, located 3 kilometres from downtown, and Central Zone, which is about 0.64 kilometres away.
What are some activities to do in Sao Paulo with kids?
Planning what to do in Sao Paulo with kids has never been easier. Whether you're holidaying with toddlers or teenagers, there are many family-friendly attractions to keep everyone entertained here.

What to do in Sao Paulo for adults?
There are loads of things to do in Sao Paulo, with activities for adults of all ages. Cap off your day with a visit to Paulista Avenue or Expo Centre North.
Are there free things to do in Sao Paulo?
In Sao Paulo, Ibirapuera Park is a popular spot for anyone wishing to enjoy the city without reaching for their wallet. Also, wander around the green spaces and other neighbourhoods, and ask a local tour guide for recommendations. It's a great way to explore the best free things to do in Sao Paulo.

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