Things to do in São Paulo

Activities, attractions and tours

A historic building with ornate architecture and a large entrance.
A densely packed urban skyline with a variety of high-rise buildings, including some with distinctive architectural features.
A modern architectural structure with a red sloped roof and a white base, surrounded by a landscaped area with red flowers.
A group of people in colorful costumes playing drums.
A densely packed urban skyline with numerous high-rise buildings, a mix of architectural styles, and a clear sky.

Things to do

Downtown São Paulo's Epic History: A Self-Guided Audio Tour

Downtown São Paulo's Epic History: A Self-Guided Audio Tour

HK$49
per adult
100% of travellers recommend
Downtown São Paulo's Epic History: A Self-Guided Audio Tour
São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

HK$588
per adult
98% of travellers recommend
São Paulo: Main City Sights in 7 Hours – Shared Group Tour
Plaza Premium Lounge at São Paulo Airport

Plaza Premium Lounge at São Paulo Airport (GRU)

HK$231
per adult
80% of travellers recommend
Plaza Premium Lounge at São Paulo Airport (GRU)
São Paulo: Campos do Jordão Guided Tour

São Paulo: Campos do Jordão Guided Tour

HK$889
per adult
96% of travellers recommend
São Paulo: Campos do Jordão Guided Tour
Historical and Cultural Tour of the Center DE São Paulo

Historical and Cultural Tour of the Center DE São Paulo

HK$294
per adult
Historical and Cultural Tour of the Center DE São Paulo
São Paulo Highlights Walking Tour with a Guide

São Paulo Highlights Walking Tour with a Guide

HK$312
per adult
São Paulo Highlights Walking Tour with a Guide
Private São Paulo Guided Walking Tour

São Paulo Must-see Attractions Walking Tour with a Guide

HK$223
per adult
São Paulo Must-see Attractions Walking Tour with a Guide
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Most popular experiences in São Paulo

Tours & day trips

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São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Activity duration is 6 hours and 18 minutes
9.8 out of 10 with 203 reviews
Free cancellation available
Price is HK$598 per adult
São Paulo: Main City Sights in 7 Hours – Shared Group TourOpens in new tab

Adventure & outdoor

See all 26 activities
São Paulo: Pico Jaraguá walk through the rainforest, private

São Paulo: Pico Jaraguá walk through the rainforest, private

Activity duration is 5 hours and 30 minutes
10.0 out of 10 with 11 reviews
Free cancellation available
Price is HK$498 per adult*
São Paulo: Pico Jaraguá walk through the rainforest, privateOpens in new tab

Classes & workshops

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From São Paulo: Aparecida Cathedral Tour

From São Paulo: Aparecida Cathedral Tour

Activity duration is 10 hours
10.0 out of 10 with 4 reviews
Free cancellation available
Price is HK$843 per adult
From São Paulo: Aparecida Cathedral TourOpens in new tab

Shopping & fashion

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São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Activity duration is 6 hours and 18 minutes
9.8 out of 10 with 203 reviews
Free cancellation available
Price is HK$598 per adult
São Paulo: Main City Sights in 7 Hours – Shared Group TourOpens in new tab

Holiday & seasonal tours

See all 5 activities
Observation Deck in São Paulo - Edifício Itália - 41st Floor

Observation Deck in São Paulo - Edifício Itália - 41st Floor

Activity duration is 1 hour
Free cancellation available
Price is HK$152 per adult
Observation Deck in São Paulo - Edifício Itália - 41st FloorOpens in new tab

What to do in São Paulo

Stay near popular São Paulo attractions

A city street with modern buildings, a bridge, and a clear sky.

Paulista Avenue

9.0/10 (2,555 reviews)
São Paulo's vibrant financial and cultural spine transforms into a pedestrian paradise on Sundays. Stroll past MASP's iconic art collections while street performers create an urban festival atmosphere.
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Where to stay in São Paulo

Find the best São Paulo areas for the activities you enjoy most. Learn more about São Paulo
Learn more about São Paulo
A large classical building with a symmetrical facade, surrounded by well-manicured gardens and tall trees.

Jardins

Museums, shopping and cafes highlight some of the noteworthy features of Jardins. Make a stop by Paulista Avenue or Museum of Image and Sound while you're exploring the neighbourhood.

A colorful mural with abstract and surrealist art, including a cow and various other figures.

Vila Madalena

Vila Madalena is noteworthy for its restaurants, and you can make a stop at top attractions like Brigadeiro Faria Lima Avenue and Galeria Fortes Vilaca.

A river reflecting tall buildings, a modern bridge, and a unique cable structure.

Pinheiros

Pinheiros is a destination travellers like for its bars, and you might hop aboard the metro at Faria Lima Station or Pinheiros Metro Station to explore sights like Batman's Alley.

A cityscape with a river, modern buildings, and a distinctive bridge.

Itaim Bibi

Take time in Itaim Bibi to visit attractions like Parque do Povo and City Hall. You might also appreciate the abundant dining options, and you can hop on the metro at Campo Belo Station to see more of the city.

A historic building with ornate architecture, a statue, and a plaza with pedestrians.

Historic Center

Historic Center is well liked for its museums and churches. If you're hoping to get in some sightseeing, Martinelli Building and Rua 25 de Marco are top spots, and you can jump on the metro at Sao Bento Station or Se Station to get around.

An aerial view of a coastal city with a long beach, dense urban area, and a mountainous island in the distance.

Bertioga

A cityscape with a large cloud formation and a stormy sky.

Taboão da Serra

A flag with a coat of arms, a crown, and the text "Labor Omnia Vincit" against a sunrise sky.

Ferraz de Vasconcelos

A river meandering through a dense forest with multiple islands and a clear sky.

Ibiuna

A cityscape with a dense urban area, a highway, and distant mountains.

Aruja

Frequently asked questions

Is São Paulo worth visiting?
Known for its adventure sports and coastal beaches, finding fun things to do in São Paulo is easy. Be sure to add Ibirapuera Park to your trip itinerary when here.
How do I spend a day in São Paulo?
Ibirapuera Park and São Paulo Zoo are two great places to kick-start your adventures. Remember to explore the shopping and dining options in São Paulo while you're there too.
What is the top tourist attraction in São Paulo?
Ibirapuera Park is one of the top tourist attractions in São Paulo and deserves a place on every sightseeing list of the area.
Is three days enough to stay in São Paulo?
Three days will give you enough time to tick off the leading city sights, including Ibirapuera Park, São Paulo Museum of Art and São Paulo Aquarium. The average stay in São Paulo is three days. If you have the time to extend your holiday, Guarulhos isn't far away.
Is São Paulo a walkable city?
With exciting neighbourhoods and major attractions within walking distance of the city centre, São Paulo is a great place to discover on foot. Have fun wandering between São Paulo Museum of Art and Municipal Theatre of São Paulo. Then take a stroll around Jardim Paulista, located 3 kilometres from downtown, and Central Zone, which is about 0.64 kilometres away.
What are some activities to do in São Paulo with kids?
Planning what to do in São Paulo with kids has never been easier. Whether you're holidaying with toddlers or teenagers, there are many family-friendly attractions to keep everyone entertained here.
What to do in São Paulo for adults?
There are loads of things to do in São Paulo, with activities for adults of all ages. Cap off your day with a visit to Paulista Avenue or Expo Centre North.
Are there free things to do in São Paulo?
In São Paulo, Ibirapuera Park is a popular spot for anyone wishing to enjoy the city without reaching for their wallet. Also, wander around the green spaces and other neighbourhoods, and ask a local tour guide for recommendations. It's a great way to explore the best free things to do in São Paulo.

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