Floren Hotel

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Luxury
5.0 star property
9.4

Exceptional

Elegance near historic landmarks

Revitalised in 2024, this luxury hotel near the Historic Centre offers a serene escape with elegant architecture and proximity to iconic landmarks. Delight in premium amenities like a free breakfast buffet, 24-hour room service, and memory foam beds for ultimate comfort.

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Parking available
  • Business services
The current price is HK$3,827
HK$4,354 total
includes taxes & fees
19 Oct - 20 Oct

Room options

Available filters for rooms
Showing 10 of 10 rooms

View all photos for Classic Room

A hotel room with a large bed, a small table with a lamp, a chair, and a vase with flowers.

Classic Room

9.6 out of 10
Exceptional
(32 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Business Room

A neatly made bed with a headboard, a potted plant on a side table, and a window with curtains.

Business Room

  • 183 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

A hotel room with a large bed, two red chairs, a small table with a vase and wine glasses, and a bench.

Deluxe Room

9.0 out of 10
Wonderful
(4 reviews)
  • 269 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

A hotel room with a large bed, a flat-screen TV mounted on the wall, a bathroom with a mirror and sink, and a view of a building outside.

Junior Suite

9.2 out of 10
Wonderful
(5 reviews)
  • 323 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Single Sofa Bed

View all photos for Deluxe Suite

A hotel room with a bed, a red sofa, two armchairs, a small table with a plate of food and two wine glasses, and a vase with flowers.

Deluxe Suite

  • 431 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

Premium bedding, down duvets, pillow-top beds, minibar

Suite

  • 355 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

A modern hotel room with a large bed, a small table with a cup and saucer, a chair, and a balcony with curtains.

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Double Classic

A hotel room with a large bed, red curtains, a small table with a vase of flowers, and a red armchair.

Double Classic

  • 215 sq ft
  • Sleeps 2
  • 1 King Bed

Room

  • Sleeps 4

Room

  • Sleeps 4

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About the area

Located in Historic Centre of Florence, a neighbourhood in Florence, Floren Hotel is near a train station. Basilica of Santa Maria Novella and Uffizi Gallery are cultural highlights, and some of the area's notable landmarks include Ponte Vecchio and Cathedral of Santa Maria del Fiore. Looking to enjoy an event or a game while in town? See what's happening at Visarno Arena or Stadio Artemio Franchi. Visit our Florence travel guide
Map
Via Panzani, 17, Florence, FI, 50123

What's nearby

  • A historic building with a large central dome and arched windows, surrounded by a well-maintained square with a grassy area and flower beds.
    Piazza di Santa Maria Novella
    2 min walk - 0.2 km
  • A historic building with striped arches and a tall bell tower.
    Basilica of Santa Maria Novella
    3 min walk - 0.3 km
  • A historic building with intricate architectural details and a prominent tower.
    Cathedral of Santa Maria del Fiore
    5 min walk - 0.5 km
  • An ornate ceiling with intricate carvings and a view of a tower through an archway.
    Piazza della Signoria
    6 min walk - 0.6 km
  • A detailed view of a cathedral's facade with intricate carvings and statues.
    Piazza del Duomo
    6 min walk - 0.6 km

Getting around

  • Unità Tram Stop
    3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station)
    5 min walk
  • Peretola Airport (FLR)
    21 min drive

Restaurants

  • Starbucks
    1 min walk
  • Osteria e Vinaino Cicalone
    2 min walk
  • Cantinetta Antinori
    2 min walk
  • Banki Ramen
    1 min walk
  • Ciro & Sons
    2 min walk

About this property

Floren Hotel

  • Luxury hotel remodelled in 2024 and located near Cathedral of Santa Maria del Fiore
  • A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, Floren Hotel provides a free breakfast buffet, a free daily manager's reception and a coffee shop/cafe. Stay connected with free in-room WiFi, with a speed of 100+ Mbps (good for 1–2 people or up to 6 devices), and guests can find other amenities, such as dry cleaning/laundry services and a bar.
  • You'll also enjoy perks such as:
    • Valet parking (surcharge), a 24-hour front desk and a computer station
    • Tour/ticket information, a lift and a porter/bellboy
    • 1 meeting room, a banquet hall and coffee/tea in reception
  • Room features
  • All guest rooms at Floren Hotel offer comforts, such as 24-hour room service and premium bedding, in addition to perks, such as pillow menus and laptop-compatible safes.
  • More amenities include:
    • Pillowtop mattresses and down duvets
    • Bathrooms with rainfall showers and bidets
    • 43-inch Smart TVs with satellite channels
    • Wardrobes/cupboards, electric kettles and heating

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (EUR 60 per night; includes in/out privileges)
  • Limited on-site valet parking

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Braille/raised signage
  • Hardwood flooring in room
  • Lift (73 centimetre wide door)
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk (90 centimetre high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoking not allowed
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Connecting rooms available
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Phone
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime

Early check-in subject to availability

Early check-in is available for a fee

Minimum check-in age - 18

Check-out

Check-out before noon

Late check-out subject to availability

A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Valet parking fee: EUR 60 per night (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property class

This property has received its official star rating from the local rating authority.

Frequently asked questions

Is Floren Hotel pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at Floren Hotel?

As of 18 Sept 2026, prices found for a 1-night stay for 2 adults at Floren Hotel on 19 Oct 2026 start from HK$3,827, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Floren Hotel?

Valet parking is available for EUR 60 per night.

What time is check-in at Floren Hotel?

Check-in start time: 3:00 PM; check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Floren Hotel?

Checkout is at noon. Late check-out is available for a fee (subject to availability).

Where is Floren Hotel located?

Located in Historic Centre of Florence, this luxury hotel is steps away from Church of Santa Maria Maggiore, Piazza di Santa Maria Novella and Basilica of Santa Maria Novella. Piazza del Duomo and Ponte Vecchio are also within 10 minutes. Unità Tram Stop and Valfonda - Stazione Santa Maria Novella Tram Stop are within a 5-minute walk.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Floren Hotel Reviews

9.4

Exceptional

9.8

Cleanliness

9.4

Amenities

9.8

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 208 out of 266 reviews
Rating 8 - Good. 42 out of 266 reviews
Rating 6 - Okay. 6 out of 266 reviews
Rating 4 - Poor. 6 out of 266 reviews
Rating 2 - Terrible. 4 out of 266 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff. Great location with Quiet rooms. Solid Air Conditioning! Impressive Buffet breakfast options. And a good size bar In the hotel. Lovely stay!
Stayed 3 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were warm and friendly and ready to help out every need. This was a splurge hotel for us after four days of economizing and while the price is high the hotel was luxurious the breakfast was incredible with a huge selection of delicious choices and over the top service.
Stayed 4 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stayed at this property for 2 nights. Check in was easy. The staff was very accommodating and kind. The restaurant was fabulous. The servers were very wonderful. The rooms were fabulous. The beds were comfortable, and the bathroom had everything you could need. Wonderful stay!!
Stayed 2 nights in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Great location very nice hotel!
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Great location, friendly staffs and clean room:)
Stayed 4 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, excellent staff, and so convenient to the train station and other sites.
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
One well think hotel room, very new with one wonderful restaurant at value for money.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
My husband and I are retired and travel extensively. Hotel Floren is wonderful! Great location and our room was large, clean, comfortable and quiet. The concierge / reception staff were very friendly and helpful. We were there for 2 weeks and Claudia, Mauro, and Ludvico helped with reservations, sightseeing, and arranged for a doctor to come to our room when my husband needed a quick evaluation and medication. Outstanding! The morning breakfast buffet is amazing and the staff is great including Mariana, Alessio, Georgia, and Rita. They made us feel like family. We can’t wait to return to beautiful Florence and visit our new friends at Hotel Floren.
Stayed 14 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, great location and brilliant staff.
Stayed 2 nights in Jun 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Great location and the staff was very nice
Stayed 4 nights in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Ivan at the restaurant was so helpful and accommodating. It made our stay even better. The hotel was perfect.
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel, very close to train station and all sites. The staff was great, the room was quite large for European standards, and the breakfast was absolutely amazing. So many buffet options and complimentary a la carte options. We loved our stay. We loved staying here and would do so again.
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable and convenient to all the major sites in Florence.
Stayed 3 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
The hotel is perfectly positioned for moving about Florence. It was nicely renovated, well maintained and clean. The staff was cheerfully attentive and helpful. When we return, not if, the Floren will be our hotel. Cheers to the staff!
Stayed 4 nights in Oct 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice staff and great breakfast. Clean and nice, rooms are small but nice.
Stayed 3 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was very helpful, helped with reservations and suggestions. Our room was cleaned very time we left the property. Great location, everything was near by
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel was great. Being just a 5 minute walk from the train station is absolutely perfect. Another 5 minute walk and you’re at the Duomo and right in the heart of the city. The rooms weren’t the biggest but clean and tidy and the shower was amazing. Tea/coffee facilities in the room were good. Air con kept the room lovely and cool - the soundproofing was good so you couldn’t hear the road outside (apart from ambulances). Staff were very friendly at all time. Breakfast was lovely and staff very attentive. Hotel gave out a free “Signature Cocktail” voucher on arrival which was a nice touch, however on trying to redeem it we were told it was “just a soft non-alcoholic drink” 😂 ...why bother?!?! Checkout was efficient.
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, very helpful staff, clean & modern.
Stayed 2 nights in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
New hotel, excellent location, great service, good rooms
Stayed 3 nights in May 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
The welcome from Frederico on checking in, Pedro for my husband’s birthday and Freddie providing my husband with an espresso at 6AM before we left on our day trip. These are the wonderful experiences from Floren that really stood out for us. The hotel is clean, central and just so lovely!
Stayed 13 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Staff was professional and friendly. Rooms were comfortable and clean.
Stayed 2 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Incredible property. The room was beautiful, great location and the staff was wonderful.
Stayed 1 night in Jun 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved this hotel! The staff was amazing, the breakfast delicious and the location very convenient. I will stay here again.
Stayed 3 nights in Sep 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing florence location. Beautiful hotel and great breakfast but also right by train station, duomo. Walkable to all!!!
Stayed 1 night in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel. Really enjoyed our stay. The hotel is recently renovated and is in excellent condition. Great breakfast, friendly and helpful staff.
Stayed 2 nights in Nov 2024