Florence

Travel Guide

Florence
Florence
Florence
Florence
Florence

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is HK$2,108 per night from 17 May to 18 May
HK$2,108
HK$2,424 total
17 May - 18 May
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (780 reviews)
Loved the decor that was related to the Muscle Shoals music history. The only things I didn’t like were the pillows, flat and I would have liked a coffee pot in the room. All staff excellent. Great dining experience in Grill 360. Good music in Swampers Bar and Grill. The pool area is beautiful.

Reviewed on 7 May 2026

Renaissance Shoals Resort & Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is HK$1,333 per night from 11 May to 12 May
HK$1,333
HK$1,539 total
11 May - 12 May
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (861 reviews)
Room were very clean and very nice. We really enjoyed our stay.

Reviewed on 4 May 2026

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is HK$960 per night from 17 May to 18 May
HK$960
HK$1,104 total
17 May - 18 May
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (807 reviews)
if all you are looking for is a bed this is not a bad place to stay but if you are looking for the free breakfast go somewhere else. Not much there if they are open when they advertise. Not much selection. The room was ok, but the staff does not clean or replace towels every day. We were there 5 ...

Reviewed on 5 May 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Rare Find Downtown Florence 2 Br

Rare Find Downtown Florence 2 Br

Florence AL
Stay at this holiday home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9/10 Wonderful! (30 reviews)
Finally received check in instructions 45 mins prior to check in. That was after emailing, texting and calling the host. I had to leave a msg that I was going to call Expedia before they finally sent us the info. When we arrived, all of the towels were wet. Folded in drawers still wet. This is not ...

Reviewed on 18 Apr 2026

Rare Find Downtown Florence 2 Br
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

Florence AL
Stay at this holiday home in Florence. Enjoy free Wi-Fi, laundry facilities and patios. Popular attractions Kennedy-Douglass Center for the Arts and Tom Braly ...
9.8/10 Exceptional! (26 reviews)
Property was very nice, even better than the pictures! Very clean!

Reviewed on 22 Mar 2026

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!
Lagniappe in Florence

Lagniappe in Florence

Florence AL
Stay at this holiday home in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Tom Braly Stadium and Pope's Tavern ...
9.8/10 Exceptional! (37 reviews)
Will be staying here again if I'm ever fishing pickwick again

Reviewed on 21 Apr 2026

Lagniappe in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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