Napier is a city of about 60,000 inhabitants, located on New Zealand’s picturesque Hawke’s Bay. It is home to one of the world’s best assortments of art deco buildings, and it hosts architecture and vintage festivals throughout the year. The city was all but destroyed by an earthquake in 1931, but it was swiftly rebuilt in the style of the times, which left Napier with one of the most attractive streetscapes in the country.
Stroll down the streets in the city center to find some of the major art deco buildings. There are several companies that run tours explaining the evolution of the style and its prominence in Napier. Make sure you check out the Municipal Theatre for one of the best examples. If you’re in town in mid-February, head to the annual Art Deco Weekend Summer Festival, which draws architecture enthusiasts and general visitors alike with picnics and vintage events all around town.
Learn more about local history at the Hawke’s Bay Museum and Art Gallery. There you’ll find a great collection of art and artifacts from native tribes and pioneer settlers, as well as information on the 1931 earthquake and reconstruction.
One of Napier’s foremost historical sites is Napier Prison, New Zealand’s oldest. Take a guided tour, for a fee, or rent an audio guide. There’s even a spooky night tour for the daring.
For some quiet time, walk down Marine Parade. You’ll see statues, fountains and gardens all along this stretch. There are also cafés and restaurants where you can sit back and gaze out at the Pacific Ocean. Find out what lives beneath the water at the National Aquarium. It houses sharks, stingrays and all kinds of native marine species, such as the seven-armed starfish.
Food and wine lovers will want to visit some of the Hawke’s Bay region wineries, many of which are easily accessible from Napier. These produce some of New Zealand’s finest wines, with tours and tastings available. Be sure to stay for lunch, as locals take good food very seriously.
Napier is a city with great architecture and loads to do. It’s located on the east coast of New Zealand’s North Island and is 457 km (286 miles) south of Auckland.
Napier
Travel Guide





Visit Napier
Where to stay in Napier

Ahuriri
While visiting Ahuriri, you might make a stop by sights like National Tobacco Company Building and The Urban Winery.

Napier South
If you're spending some time in Napier South, McLean Park and National Aquarium of New Zealand are top sights worth seeing.

Taradale
You'll enjoy the wineries and churches in Taradale. You might want to make time for a stop at Church Road Winery or Pettigrew Green Arena.

Bluff Hill
While visiting Bluff Hill, you might make a stop by sights like Napier Prison and Bluff Hill Domain Lookout.

Westshore
Beaches, spas and seafood restaurants highlight some of the notable features of Westshore. Make a stop by Westshore Beach while you're exploring.

Hospital Hill
While there might not be top attractions in Hospital Hill, you can explore the larger area and discover places like War Memorial Conference Center and McLean Park.

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Reviewed on 23 Feb 2025
Popular places to visit

Marine Parade
After visiting Marine Parade, make a plan to see the other sights and activities in Napier. Amble around this relaxing area's seaside and enjoy its top-notch restaurants.

Mission Estate Winery
Leave the city behind for a day to experience idyllic countryside surroundings and sip a range of magnificent wines.

Napier Beach
Why not spend a care-free afternoon at Napier Beach during your travels in Awatoto?

National Aquarium of New Zealand
The tanks at this modern aquarium play host to all kinds of underwater life, from cute sea creatures to fearsome marine predators.

Church Road Winery
Delve into the history of winemaking and indulge in some fine local food and an assortment of delicious reds at this Hawke’s Bay winery.

Napier Prison
Enter spooky cells and hear terrifying tales about some of the nation’s most notorious criminals in one of the oldest prisons in New Zealand.
Things to do

Shore Excursion: Napier and Surrounding Countryside Scenic Tour

Cape Winery Cycle Tour - 6 wineries, self-guided

Napier Gourmet Luncheon + Wine & Gin Tasting ( no gin Mon - Wed )

Hawke's Bay/Napier sight seeing,Temata peak, Wine tasting

Shore Excursion: 4-Hour Discover Hawkes Bay and Napier Tour
Reviews of Napier
5/5 - Excellent
Napier has a lovely Art Deco city centre. It is beautifully preserved. Wish I could have stayed longer.
5/5 - Excellent
A lovely city that is well worth a few days visit
5/5 - Excellent
Lovely town
4/5 - Good
Definitely recommend hiring a bike as there are lots of trails. Climbing Te Mata peak was a highlight for me.
5/5 - Excellent
Napier lives up to it’s Art Deco reputation & is well worth visiting
5/5 - Excellent
We stopped off on a road trip and didn’t really do the Art Deco justice. Napier needs at least a couple of days.