Although the location is not convenience to some famous sight seeing locations, but the services and the hotel environment are excellent. My daughter got sick on our 1st night stay, hotel offer mandirin staff to translate to hotel's nurse for help! My daughter also enjoyed their X'mas cake making on our 3rd night stay. The staff are nice no matter from front desk, kids zone and concierge. We rented a car so location is not a matter to affect our stay. FYI, you need around 35000won by taxi if you need to go to Chinese zone (eg. Teddy Bear museum) but hotel offer free shuttle service to airport.