Embarcadero

San Francisco

Embarcadero Plaza featuring cbd and a city
Embarcadero
Embarcadero
Embarcadero Plaza showing a city, skyline and outdoor art
Embarcadero Plaza which includes street scenes, a park and a city

Satisfy your appetite for adventure, entertainment and great food at San Francisco’s bustling waterfront.

The Embarcadero is a long and broad stretch of waterfront in San Francisco’s Financial District. It runs from AT&T Park, home of the San Francisco Giants, to Pier 45, one of the area’s numerous piers. Along its course are shops, restaurants, attractions and open spaces. You’ll also discover such tourist hits as the Fisherman’s Wharf neighbourhood and Pier 39, a waterfront hub of shops, restaurants and attractions.

The best way to take it all in is with a leisurely walk along the bay. Joggers also love this part of the city for its view of the sea and cool breezes off the water.

The Embarcadero is a magnet for foodies on Tuesday, Thursday and Saturday when the Ferry Plaza Farmers Market offers a wide variety organic offerings. More than 100 vendors line the pavement outside of the Ferry Building from 10 a.m. to 2 p.m. on Tuesday and Thursday, and 8 a.m. to 2 p.m. on Saturday. Browse the stalls selling flowers, fruit, cheese, vegetables, ice cream and pre-prepared meals. Even if you are not going near a kitchen during your holiday, pick up some ready-baked goodies and fresh produce from the friendly stall owners at the market. On market days join up with a cooking class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The Ferry Building, located at the foot of Market Street, is a great place to explore. This grand structure features a 240-foot (73-metre) clock tower modelled in a 12th-century Spanish style. It’s a fun place to people-watch and dine in one of the gourmet bistros or cafés. At the back of the Ferry Building enjoy uninterrupted views across the San Francisco Bay and the Bay Bridge to the south. The nearby Embarcadero Centre is a destination shopping and entertainment centre for tourists and locals alike.

Just over a mile north from the Ferry Building, at the foot of Bay Street, is Pier 33. Here you’ll find more places to people watch and eat lunch or grab a coffee, as well as the tour boats and the ferry to Alcatraz. A little further north is the Aquarium of the Bay and Fisherman’s Wharf. Investing in a cityPASS gives you all-in-one bargain access to these attractions and more.

The Embarcadero is an easy, level area of the “city of the seven hills,” making it perfect for a leisurely afternoon of walking. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Things to do


Top hotels in Embarcadero

Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St San Francisco CA
The price is HK$696 per night from 14 Dec to 15 Dec
HK$696
HK$819 total
14 Dec - 15 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the helpful staff ...
8.6/10 Excellent! (2,071 reviews)
Great room, great view and great staff...ridiculous parking fees!!

Reviewed on 1 Dec 2025

Hilton San Francisco Financial District
Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is HK$872 per night from 14 Dec to 15 Dec
HK$872
HK$1,026 total
14 Dec - 15 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
8.8/10 Excellent! (4,913 reviews)
Yes

Reviewed on 3 Dec 2025

Holiday Inn Golden Gateway by IHG
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is HK$745 per night from 10 Dec to 11 Dec
HK$745
HK$1,197 total
10 Dec - 11 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
8.8/10 Excellent! (7,178 reviews)
Perfect place to stay

Reviewed on 29 Nov 2025

Hotel Riu Plaza Fisherman's Wharf
Fairmont San Francisco

Fairmont San Francisco

5 out of 5
950 Mason Street Atop Nob Hill San Francisco CA
The price is HK$1,362 per night from 21 Dec to 22 Dec
HK$1,362
HK$1,924 total
21 Dec - 22 Dec
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy a full-service spa, 2 restaurants and 2 bars/lounges. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (1,437 reviews)
No body wash in the shower

Reviewed on 28 Nov 2025

Fairmont San Francisco
DoubleTree by Hilton Hotel Berkeley Marina

DoubleTree by Hilton Hotel Berkeley Marina

4 out of 5
200 Marina Blvd Berkeley CA
The price is HK$997 per night from 7 Dec to 8 Dec
HK$997
HK$1,149 total
7 Dec - 8 Dec
includes taxes & fees
Stay at this business-friendly hotel in Berkeley. Enjoy free Wi-Fi, a marina and breakfast (surcharge). Our guests praise the breakfast and the restaurant in ...
8.2/10 Very Good! (3,874 reviews)
The staff made our stay unforgettable. We'll be back.

Reviewed on 4 Dec 2025

DoubleTree by Hilton Hotel Berkeley Marina
Hyatt Regency San Francisco

Hyatt Regency San Francisco

4 out of 5
5 Embarcadero Center San Francisco CA
The price is HK$1,118 per night from 14 Dec to 15 Dec
HK$1,118
HK$1,674 total
14 Dec - 15 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,993 reviews)
Great hotel with wonderful staff! Can’t beat the location.

Reviewed on 1 Dec 2025

Hyatt Regency San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District - Ferry Building

Financial District

4.5/5(37 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Chinatown which includes street scenes

Chinatown

3.5/5(8 area reviews)

Enjoy the popular shops in Chinatown. Commercial Street is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
North Beach featuring a city and skyline

North Beach

4.5/5(129 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and Washington Square.

North Beach
Union Square featuring a city and a high-rise building

Union Square

4/5(287 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Default Image

Downtown San Francisco

3/5(52 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Nob Hill showing street scenes and a city

Nob Hill

4.5/5(78 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


Embarcadero