This is a lovely, clean, modern hotel right on Leicester Square. I have stayed here individually (it is a perfect hotel for adults traveling without children), and the location is excellent. Despite being on Leicester Square, I found the rooms very quiet with thick walls and the hotel is one of the most conveniently located for walking to Regent Street, Covent Garden, Soho, Trafalgar Square, Picadilly, etc. One drawback is there is no carpark/entrance for vehicles so you have to be dropped off or picked up on the side street if you travel by car/van. The tube is a block away for getting around London and Ubers/taxis easily find you on the side street. There are countless shops, restaurants, theaters (live and movies) and other London sights within a short walk or minimal transit time. When I stayed with my family, including young children, it was a bit less ideal just because the rooms are small and young families may need more space for kids to spread out, play, give each other space, etc. However, we did see several other families with young kids and the hotel has a pool on the lower floor, which is a nice and unusual amenity for this part of London. Overall I like the hotel a lot and would happily stay there for adult trips anytime.