Seocho 4-dong
Seoul
Visit Seocho 4-dong
Popular places to visit
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Things to do
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
DMZ Tour including Hotel Pick up
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Seoul: DMZ with Optional Suspension Bridge, North Korea View
Top hotels in Seocho 4-dong
Grand Hyatt Seoul
Best ever !
Reviewed on 22 Feb 2026
ENA Suite Hotel Namdaemun
basic rooms, basic amenities
Reviewed on 4 Mar 2026
HOTEL THE BOTANIK SEWOON MYEONGDONG
Very clean and spacious room. Love the kitchen and the balcony. Convenient washer and dryer. They don’t provide toothbrush/toothpaste or laundry detergent but atleast they have 2 convenience stores nearby. Very close to a lot of popular shopping streets that are within 15-20 minute walking distance. ...
Reviewed on 1 Mar 2026
LOTTE CITY HOTEL MYEONGDONG
⭐️⭐️⭐️⭐️⭐️ Excellent stay at Lotte City Hotel Myeongdong! The hotel is perfectly located in the heart of Myeongdong, surrounded by many restaurants, shops, and street food stalls. The rooms are very clean, modern, and comfortable, with a nice view of the city. The staff is very friendly, professional, ...
Reviewed on 5 Mar 2026
L7 HONGDAE by LOTTE HOTELS
Good
Reviewed on 2 Mar 2026
Lotte Hotel World
Clean room. Good location.
Reviewed on 2 Mar 2026
Other neighbourhoods around Seocho 4-dong
Yeoksam 1-dong
While you're in Yeoksam 1-dong, take in top sights like Kukkiwon or Teheran-ro, and hop on the metro to see more of the city at Yeoksam Station or Eonju Station.
Seocho-gu
Consider a visit to KEPCO Art Center and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.
Gangnam-gu
Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Kimchi Museum and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.
Samseong-dong
Travellers choose Samseong-dong for its ample dining options. Hop aboard the metro at Bongeunsa Station or Samseong Jungang Station and check out top sights like COEX Convention and Exhibition Center.
Itaewon-dong
If you're spending time in Itaewon-dong, you might enjoy attractions like Itaewon Antique Furniture Street and Itawon Street. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.
Seongsu-dong
While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.
