Things to do in Seoul

Activities, attractions and tours

A modern building with a circular glass facade and a large circular structure in front.
A busy street with a brick building labeled "NeJ" and a "seaTree" store.
A modern building with a distinctive curved roof and purple lighting, situated by a waterfront with a city skyline in the background.
An aerial view of a city with dense urban buildings, a large green park, and a theme park with roller coasters and a lake.
A busy urban street lined with various shops and restaurants, including Starbucks and 7-Eleven.

Things to do

DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge

DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge

HK$431
per adult
96% of travellers recommend
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
DMZ sign in seoul

DMZ Tour including Hotel Pick up

HK$310
per adult
88% of travellers recommend
DMZ Tour including Hotel Pick up
Best DMZ Tour Korea from Seoul

Best DMZ Tour Korea from Seoul (Suspension Bridge & JSA Museum)

HK$392
per adult
96% of travellers recommend
Best DMZ Tour Korea from Seoul (Suspension Bridge & JSA Museum)
Seoul: DMZ Tour, 3rd Tunnel, Suspension Bridge & NK Defector

Seoul: DMZ Tour, 3rd Tunnel, Suspension Bridge & NK Defector

HK$4,702
per adult
Seoul: DMZ Tour, 3rd Tunnel, Suspension Bridge & NK Defector
Seoul: DMZ Tour with Optional Suspension Bridge and Gondola

DMZ Tour: JSA Museum, Defector Live Talk & Red Bridge Option

HK$353
per adult
100% of travellers recommend
DMZ Tour: JSA Museum, Defector Live Talk & Red Bridge Option
GyeongBokGung Palace

Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)

HK$533
per adult
98% of travellers recommend
Small-Group Full-Day Royal Palace & Seoul City Tour (Pick-up)
See all activities in Seoul
  • find price illustration

    Explore activities

    Explore thousands of experiences from activities and attractions to day tours and transfer.
  • calendar shield illustration

    Book with ease

    Skip the line- book tickets online in minutes to top attractions with free cancellation on many activities.
  • trophy illustration

    Treat yourself

    Members save % or more when you book activities.

Top places to visit

1. Namdaemun Market

Namdaemun is comprised of over 10,000 stores, stalls and vendors. Here you can buy anything from fishing gear to stationery, clothes and children’s toys. Even if you’re not looking to spend, Namdaemun is a colorful place to explore and soak up Korean culture. Mingle with locals doing their shopping, taste traditional food from street stalls and pick up souvenirs to take home.
Learn more
A busy market street with numerous flags and signs in various languages.

2. COEX Convention and Exhibition Center

On any given day, the COEX Convention and Exhibition Center on the World Trade Center Site Seoul may be hosting a conference about new technologies, a trade fair, an exhibition, a political summit, a theater show, or a lavish wedding or cultural festival. This events space also excels in business tourism and hosts a range of attractions and easy links to public transportation.
Learn more
A modern glass building with the 'coex' logo.

3. Dongdaemun History and Culture Park

To cover Dongdaemun Market in a week, let alone a day, is virtually impossible. The commercial district is made up of about 26 malls, 30,000 stores and 50,000 manufacturers, all spread over 10 city blocks. You can find almost anything you need here, including fabrics and jewelry, sporting goods and toys. Discount fashion items are a specialty, and both locals and tourists come here to buy clothes.
Learn more
A busy urban street at night with illuminated signs in multiple languages, including English and Korean.

4. Gyeongbokgung Palace

Seoul is a relatively modern city, but Gyeongbok Palace is one of the exceptions. The palace was originally built in 1395 and, as home to the Joseon Dynasty, was one of the most important places in the country. Today, almost half of it has been restored to its former glory and serves as an example of traditional Korean culture.
Learn more
A traditional Korean gate with intricate designs and multiple levels, set against a backdrop of lush green mountains.

5. Lotte World Tower

Lotte World Tower is a contemporary entertainment, retail and residential skyscraper. Discover floor upon floor of brand-name and luxury fashion outlets. Get close to exotic marine life, browse displays of artwork and attend classical music concerts. Lotte World Tower also offers some of the best views of Seoul from its observation deck.
Learn more
A cityscape at night with illuminated buildings, a prominent tower, and a river.

6. Gwanghwamun

Gwanghwamun Square with its iconic gate provides instant immersion in the history and culture of the Korean peninsula. The area has much to offer for people of all ages. Even if the weather is not perfect, the place always presents a fascinating appearance. Statues, a palace, modern architecture and a distant mountain come together to provide a pleasant synergy.
Learn more
A traditional Korean palace with a multi-tiered roof, stone pathways, and a mountainous backdrop.

What to do in Seoul

Stay near popular Seoul attractions

A bustling urban street at night with illuminated storefronts and a crowd of people.

Myeongdong Street

8.6/10 (5,537 reviews)
Seoul's premier shopping district dazzles with international brands, local fashion, and Korean cosmetics. Wander through vibrant streets at dusk, sampling authentic street food while neon signs illuminate your path.
See properties

Where to stay in Seoul

Find the best Seoul areas for the activities you enjoy most. Learn more about Seoul
Learn more about Seoul
A street with various shops, including a waffle shop and a coffee shop.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Hongdae Street, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

A bustling street lined with shops and trees, decorated with hanging lanterns.

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

A cityscape with modern skyscrapers, including a distinctive curved building and a tall glass structure.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Starfield COEX Mall. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

A narrow street lined with various shops and signs, including a vintage music bar and a gelati shop.

Itaewon 2-dong

If you're spending some time in Itaewon 2-dong, Itaewon Antique Furniture Street and Namsan Botanical Garden are top sights worth seeing.

A traditional Korean building with a wooden door and tiled roof.

Samcheong-dong

You'll enjoy the museums and cafes in Samcheong-dong. You might want to make time for a stop at Bukchon Hanok Village or Blue House.

A cityscape at dusk with illuminated buildings and a lit bridge over a river.

Incheon

A cityscape with high-rise buildings, a river, and a sunset sky.

Bucheon

A traditional Korean palace with ornate architecture, a stone wall, and snow-covered trees.

Seongnam

A traditional Korean pavilion, a red building, and a stone pathway in a park with a hill and trees.

Guri

A cityscape at dusk with illuminated buildings and mountains in the background.

Anyang

A mountainous landscape with a city in the valley.

Uijeongbu

A large, modern train station with multiple tracks and a covered roof structure.

Gwangmyeong

A serene lake with a wooden bridge, surrounded by lush greenery and modern high-rise buildings in the background.

Goyang

Frequently asked questions

Is Seoul worth visiting?
One of the most popular things to do in Seoul is explore Myeongdong Street. Check this major sight off your list, then experience more of the area's culture and history.
How do I spend a day in Seoul?
After you've checked off key attractions like Myeongdong Street and Lotte World Tower, spend the rest of your day discovering Seoul's shopping and food scene.
What is the top tourist attraction in Seoul?
You can't leave without exploring Myeongdong Street, rated the top tourist attraction in Seoul.
Is three days enough to stay in Seoul?
Three days in Seoul is enough to enjoy the city's main highlights. Many guests spend three days on average. Myeongdong Street, Namsan Cable Car and Seoul National University Hospital are highly rated sights. Like to see more? Stick around a little longer to explore nearby hotspots like Incheon.
Is Seoul a walkable city?
Some leading attractions in Seoul, such as Myeongdong Street and Namsan Cable Car, are within walking distance. You can also explore several of the city's neighbourhoods on foot. Only 2 kilometres from the city centre of Seoul is Jung-gu and Myeong-dong is 0.64 kilometres away.
What are some activities to do in Seoul with kids?
Whether you're holidaying with young explorers or adventure-seeking teens, a fun-filled itinerary sets the tone for a great escape. Take a look at our ideas for what to do in Seoul with kids.

What to do in Seoul for adults?
Garosu-gil and Itawon Street are just a couple of the things to do in Seoul. With lots of activities available, there's something here for everyone.
Are there free things to do in Seoul?
One of the easiest ways to learn about free things to do in Seoul is to chat to a local tour guide. You'll get insider tips on vibrant neighbourhoods, parks and other highlights you can enjoy without taking your wallet out. Myeongdong Street is one place that doesn't charge an entrance fee.

Explore a world of travel with Expedia