Firmdale London hotels

"Very new modern and clean for someone who wants a no-frills hotel. It is in the middle of the action, but consequently, not super easy to get to with bags. That was the only downside."

"The staff were friendly and helpful "

"fantastic "

"Close to LHR although Hoppa buses were not timely but I had no issues on catching my flight. Streets near hotel were untidy with rubbish bags piling up along verges but neither comments are hotel issues. Staff were very professional."

"Love it! "

"The staff was awesome, very helpful and polite! Beds were very comfortable, and everything was top notch! Concierge went above and beyond to make our stay very pleasant! Would recommend this hotel! Definately a five star!"

"The Strand Palace is centrally located but the rooms are tiny. The staff at Gin Palace are very friendly "

" Beautiful suite with views of the Tower Bridge, and Saint Catherine Docks. Tower Bridges steps from the hotel along with shopping Tower of London is only about 200 feet away. Area outside the hotel can get crowded during the daytime. Restaurants in the immediate area are not that good so I suggest going to neighboring Whitechapel. I was strongly suggest taking Uber boats around town as it is a lot cheaper than taxis or an Uber car. "

"The service was amazing. Nalin at the front desk was incredibly helpful and accommodating- he made our stay perfect. Highly recommend! "