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Gem Fitzrovia Hotel

4.0 star property
After exploring The British Museum or shopping at Piccadilly Circus, travelers relax and enjoy breakfast at XX-XXVIII Restaurant.

Choose dates to view prices

Gem Fitzrovia Hotel, in the heart of Fitzrovia, offers a comfortable base for families and solo travelers. Enjoy international dishes at XX-XXVIII Restaurant or grab coffee at the café. Helpful staff and a location near Oxford Circus make city exploration effortless.
VIP Access

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Business services
  • Bar
The current price is HK$961
HK$1,153 total
includes taxes & fees
1 Feb - 2 Feb

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Room options

Available filters for rooms
Showing 12 of 12 rooms

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(50 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 161 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

View from room

Superior Twin Room

9.0 out of 10
Wonderful
(17 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 161 sq ft
  • Sleeps 3
  • 2 Single Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 194 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 194 sq ft
  • Sleeps 3
  • 2 Single Beds

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 215 sq ft
  • Sleeps 3
  • 2 Single Beds and 1 Single Sofa Bed OR 1 Double Bed and 1 Single Sofa Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
Designer toiletries
  • 161 sq ft
  • Sleeps 1
  • 1 Single Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

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About the area

Located in London City Centre, a neighbourhood in London, Gem Fitzrovia Hotel is in a shopping district and near the airport. Oxford Circus and Piccadilly Circus are notable landmarks and London Eye is a popular local attraction. Looking to enjoy an event or a match while in town? See what's going on at Wembley Stadium. Spend some time exploring the area's activities, including winery tours. Guests appreciate the hotel's convenience for public transportation: Great Portland Street Underground Station is 3 minutes on foot and Regent's Park Underground Station is 6 minutes. Visit our London travel guide
Map
20-28 Bolsover Street, London, England, W1W 5NB

What's nearby

  • Beautiful HQ of the British Broadcasting Corporation (BBC)
    Portland Place
    1 min walk - 0.2 km
  • City of Westminster
    Regent's Park
    6 min walk - 0.6 km
  • The Christmas view of Picadilly circus and its surroundings in London
    Oxford Circus
    11 min walk - 0.9 km
  • The British Museum showing interior views as well as a large group of people
    The British Museum
    15 min walk - 1.3 km
  • Hyde Park featuring a garden, a river or creek and watersports
    Hyde Park
    19 min walk - 1.6 km

Getting around

  • Great Portland Street Underground Station
    3 min walk
  • London Euston Station
    15 min walk
  • Heathrow Airport (LHR)
    51 min drive

Restaurants

  • The Greene Man
    3 min walk
  • Pret a Manger
    2 min walk
  • Caravan Fitzrovia
    2 min walk
  • The Albany
    3 min walk
  • The Ship
    3 min walk

About this property

Gem Fitzrovia Hotel

Upscale family-friendly hotel near Oxford Circus
Located close to The British Museum and Piccadilly Circus, Gem Fitzrovia Hotel provides a coffee shop/cafe, dry cleaning/laundry services and a bar. The on-site international cuisine restaurant, XX-XXVIII Restaurant, offers breakfast, lunch and dinner. Stay connected with free in-room WiFi, and guests can find other amenities, such as a business centre.
Additional perks include:
  • English breakfast (surcharge), express check-out and babysitting (surcharge)
  • Luggage storage, a banquet hall and smoke-free property
  • 3 meeting rooms, concierge services and free newspapers
  • Guest reviews say great things about the helpful staff and location
Room features
All 86 individually decorated rooms offer comforts such as 24-hour room service and laptop-friendly workspaces, in addition to amenities such as free WiFi and air conditioning. Guest reviews speak positively of the cleanliness rooms at the property.
Extra conveniences in all rooms include:
  • Highchairs and childcare services
  • Bathrooms with designer toiletries and shower/bath combinations
  • Flat-screen TVs with cable channels
  • Wardrobes/cupboards, electric kettles and heating

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  • Restaurant
  • Breakfast available
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7.8 out of 10, Good, 1,002 reviews
The price is HK$1,155
HK$1,386 total
includes taxes & fees
30 Jan - 31 Jan
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Payment types at the property

Important information

Optional extras

  • Fee for English breakfast: from approximately GBP 24.50 for adults and from GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Grange Fitzrovia Hotel London
Grange Fitzrovia Hotel
Grange Fitzrovia London
Grange Fitzrovia
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

Is Gem Fitzrovia Hotel pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of 28 Jan 2026, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on 1 Feb 2026 start from HK$960.92, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel doesn't offer parking.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; check-in end time: midnight. Early check-in is available for a fee of GBP 24 (subject to availability). Late check-in is available during limited hours.

What time is check-out at Gem Fitzrovia Hotel?

Checkout is at 11 AM. Late checkout is available for a fee (subject to availability).

Where is Gem Fitzrovia Hotel located?

This family-friendly London hotel is located near the airport, within 1 mi (2 km) of Oxford Circus, Piccadilly Circus and The British Museum. Hyde Park and Buckingham Palace are also within 2 mi (3 km). Great Portland Street Underground Station is only a 3-minute walk and Regent's Park Underground Station is 6 minutes.

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Reviews

Gem Fitzrovia Hotel Reviews

8.6

Excellent

9.2

Cleanliness

8.4

Amenities

9.0

Staff & service

8.8

Property conditions & facilities
Rating 10 - Excellent. 542 out of 1012 reviews
Rating 8 - Good. 315 out of 1012 reviews
Rating 6 - Okay. 87 out of 1012 reviews
Rating 4 - Poor. 48 out of 1012 reviews
Rating 2 - Terrible. 20 out of 1012 reviews

Reviews

10/10 Excellent

Darren

Liked: Cleanliness
Fantastic location, clean rooms and great breakfast would highly recommend
Stayed 16 nights in Dec 2025

10/10 Excellent

sue

Liked: Cleanliness, amenities, property conditions & facilities
Great hotel, great location

10/10 Excellent

DANIEL

Liked: Cleanliness, property conditions & facilities
Staff very polite, room very clean, the bed was very comfortable to sleep, breakfast okay, this hotel is near to the Great Portland Street train station. Definitely I will booked this hotel again
Stayed 2 nights in Jan 2026

10/10 Excellent

Ali

Liked: Cleanliness, amenities, property conditions & facilities
Regularly stay at the Gem, the team are always very helpful. Easy check in and check out Rooms are spacious and clean. Comfortable bed Good selection for breakfast
Stayed 2 nights in Jan 2026

10/10 Excellent

Ali

Liked: Cleanliness, amenities, property conditions & facilities
Excellent overall Clean, spacious, and very comfortable Excellent location with walking distance to most places
Stayed 2 nights in Dec 2025

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff and amenities were excellant.
Stayed 1 night in Nov 2025

10/10 Excellent

Jo

Liked: Cleanliness, property conditions & facilities
Friendly staff, and the room was very clean. Appreciated the extra hour complimentary late check out. thank you
Stayed 1 night in Jan 2026

10/10 Excellent

Steven

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, friendly team, comfortable bed, and good food. Everything you need for a good stay.
Stayed 2 nights in Oct 2025

8/10 Good

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, lovely breakfast and amazing shower in the room
Stayed 3 nights in Sep 2025

10/10 Excellent

Mark

Clean, spacious and comfortable room
Stayed 1 night in Nov 2025

10/10 Excellent

Chris

Liked: Cleanliness, amenities, property conditions & facilities
This was my best stay in a hotel in recent years, and I've been in a lot of hotels in a lot of countries. The reception looked warm and welcoming, and the staff on reception were smiling and cheerful and welcoming. The bedroom was great in all aspects - large and with a superb modern bathroom. Breakfast was great. The location is ideal for sightseeing in London, not far from Oxford Circus and near Underground stations but quiet at night. I very much recommend this hotel to anyone who can afford to stay here. We had a great time!
Stayed 2 nights in Dec 2025

10/10 Excellent

Mary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel with wonderful, supportive staff
Stayed 1 night in Sep 2025

10/10 Excellent

Christina

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The breakfast was buffet, but fancy with full service coffee or tea, white linens, & beautiful dining room. All the food was fresh & delicious. The room was very beautiful, clean, & functional. The front desk & bar service was so friendly & amazing. Highly recommend this hotel for your stay.
Stayed 4 nights in Oct 2025

10/10 Excellent

Jim

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel with friendly staff Can’t fault it
Stayed 1 night in Aug 2025

10/10 Excellent

Peter

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were very polite and helpful, and the area is situated in an area where you can quickly get to anywhere.
Stayed 1 night in Sep 2025

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel.Nice and quiet for a trip away. Highly recommend
Stayed 1 night in Sep 2025

10/10 Excellent

Neil

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean, comfortable hotel with lots of cafes and restaurants near by; good for walks in the evening. Excellent breakfast with very good service. Clean, spacious room.
Stayed 6 nights in Sep 2025

10/10 Excellent

Steph

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff, clean rooms
Stayed 2 nights in Jul 2025

10/10 Excellent

Emma

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The hotel was clean and comfortable and the the staff were friendly and helpful. Would happily stay here again in the future.
Stayed 3 nights in Jul 2025

10/10 Excellent

Nicholas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful area, friendly and accommodating staff, very good restaurant
Stayed 2 nights in Apr 2025

10/10 Excellent

Kimberly

Liked: Cleanliness, staff & service, property conditions & facilities
The Gem Fitzrovia Hotel is in a great location near the tube but also walkable to Soho and great neighborhoods. The staff is so nice and room was comfortable. Thank you!
Stayed 1 night in Sep 2025

10/10 Excellent

Neil

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Stayed on night we saw Coldplay!

Lovely hotel and very friendly and helpful staff. Breakfast good also. Conveniently situated. Short walk to Baker St tube.
Stayed 1 night in Sep 2025

8/10 Good

Roxanne

Liked: Cleanliness, staff & service
Great location, great breakfast, reasonable price, lovely staff, especially the restaurant staff
Stayed 2 nights in Mar 2025

8/10 Good

Valery

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location and lovely room
Stayed 1 night in May 2025

10/10 Excellent

Assaf

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Hotel near Regent park

The hotel team is great and helps in everything needed. Rooms are clean and comfortable and the location near regent park in a quiet street is a great plus. Breakfast was very good, will definitely return again.
Stayed 2 nights in Jul 2025