Hyehwa-dong

Seoul

Hyehwa-dong
Hyehwa-dong
Sungkyunkwan University uses the name of the old royal Confucian academy (Romanized as Seonggyungwan, though Sungkyunkwan is an alternative ad-hoc Romanization and used for the university's name). It was the official academy of the Neo-Confucian Joseon Dynasty, founded in 1398, and its modern incarnation as a university dates back to 1946. Currently, Sungkyunkwan University is affiliated with the Samsung Business Group. Its curriculum remains Confucian, and it is often at the forefront of movements to oppose and undo modern liberal social reforms, such as the 2008 change to the vital records registry that replaced old Confucian family census registers with a more modern one (and eliminated special rights reserved for "head of household," a status only married men were eligible for) as well as the 2005 marriage law changes that eliminated the ban on marriage between people of same surnames (the ban was a major headache in a country that is 22% Kim and 45% Kim/Lee/Park). Sungkyunkwan's school motto is Humanity, Righteousness, Propriety, Wisdom (仁義禮智/인의예지), which would better be translated to "Pursue Truth and Embody Social Justice."

Popular places to visit

Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.

Myeongdong Street

4.5/5(26 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Scenic park at downtown of Seoul, South Korea

Lotte World

4/5(66 reviews)

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Lotte World
Dongdaemun Market which includes night scenes, a city and street scenes

Dongdaemun History and Culture Park

4.5/5(83 reviews)

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Dongdaemun History and Culture Park
Namdaemun Market which includes markets, a city and street scenes

Namdaemun Market

4/5(75 reviews)

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Lotte World Tower showing a skyscraper

Lotte World Tower

4.5/5(22 reviews)

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
COEX Convention and Exhibition Center featuring signage

COEX Convention and Exhibition Center

4/5(39 reviews)

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center

Things to do

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge

HK$430
per adult
96% of travellers recommend
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
Best DMZ Tour Korea from Seoul

Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)

HK$391
per adult
96% of travellers recommend
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
DMZ sign in seoul

DMZ Tour including Hotel Pick up

HK$320
per adult
86% of travellers recommend
DMZ Tour including Hotel Pick up
GyeongBokGung Palace

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

HK$441
per adult
98% of travellers recommend
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Changgyeonggung Royal Palce_ Seoul Night Tour_PLK Travel

Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

HK$352
per adult
100% of travellers recommend
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Seoul: DMZ Tour with Optional Suspension Bridge and Gondola

Seoul: DMZ with Optional Suspension Bridge, North Korea View

HK$352
per adult
100% of travellers recommend
Seoul: DMZ with Optional Suspension Bridge, North Korea View
See all activities in Seoul

Top hotels in Hyehwa-dong

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is HK$1,285 per night from 12 Mar to 13 Mar
HK$1,285
HK$1,555 total
12 Mar - 13 Mar
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
8.8/10 Excellent! (1,013 reviews)
The buffet breakfast area was not open due to renovations

Reviewed on 6 Feb 2026

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is HK$1,436 per night from 12 Feb to 13 Feb
HK$1,436
HK$1,580 total
12 Feb - 13 Feb
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,306 reviews)
Clean room

Reviewed on 8 Feb 2026

ENA Suite Hotel Namdaemun
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is HK$683 per night from 2 Mar to 3 Mar
HK$683
HK$759 total
2 Mar - 3 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,090 reviews)
Complements on a great stay. Arrived around 11.00pm, reception were friendly and great English speakers. Room was clean had all the amenities you could wish for. Was a great base to explore Seoul. Would be happy to stay again.

Reviewed on 11 Feb 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
The Westin Josun Seoul

The Westin Josun Seoul

5 out of 5
106, Sogong-ro, Jung-gu Seoul Seoul
The price is HK$1,822 per night from 12 Feb to 13 Feb
HK$1,822
HK$2,205 total
12 Feb - 13 Feb
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, 5 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in their ...
9.4/10 Exceptional! (1,006 reviews)
Everything is excellent

Reviewed on 2 Feb 2026

The Westin Josun Seoul
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is HK$849 per night from 13 Feb to 14 Feb
HK$849
HK$935 total
13 Feb - 14 Feb
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful staff ...
9/10 Wonderful! (2,912 reviews)
Clean room, courteous, friendly and efficient staff. The room was hot, we were told to open the windows for cold air however there was a big construction going next building; it was loud.

Reviewed on 9 Feb 2026

LOTTE CITY HOTEL MYEONGDONG
Shilla Stay Seodaemun Seoul Station

Shilla Stay Seodaemun Seoul Station

4 out of 5
76, Chungjeong-ro, Seodaemun-gu Seoul Seoul
The price is HK$590 per night from 12 Feb to 13 Feb
HK$590
HK$649 total
12 Feb - 13 Feb
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean rooms in their reviews. ...
8.6/10 Excellent! (1,749 reviews)
Clean room and helpful staff. I will come back in the future.

Reviewed on 6 Feb 2026

Shilla Stay Seodaemun Seoul Station
See all 2,480 properties in Hyehwa-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Hyehwa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong featuring shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and Gwanghwamun Square. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
I came across the Jungbu dried fish market quite by accident, and it was exactly that..a huge market selling mostly dried fish. Many vendors were giving away free samples. I thought it was good, tasting kind of like beef jerky!

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
I didn't go inside the plaza, but was intrigued by this giant silver jelly bean of a building.

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu

Hyehwa-dong

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