Insa-dong

Seoul

Insa-dong
Insa-dong
Insa-dong
Insa-dong
Insa-dong

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is HK$778 per night from 6 May to 7 May
HK$778
HK$869 total
6 May - 7 May
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,080 reviews)
Great location for a short stay being very handy to everything. Cleaning staff was working very hard to keep up the appearance. Cafe on the 1st floor was good but poor choices for breakfast in the basement 2. Reception staff were friendly. Some were more than others. The main problem is; The hotel ...

Reviewed on 1 May 2026

AMID HOTEL SEOUL
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
The price is HK$1,422 per night from 2 Jun to 3 Jun
HK$1,422
HK$1,586 total
2 Jun - 3 Jun
includes taxes & fees
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,596 reviews)
The room was clean, well stocked with toiletries, had friendly staff and a great bonus is the washing machine.

Reviewed on 30 Apr 2026

Orakai Insadong Suites
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is HK$1,778 per night from 31 May to 1 Jun
HK$1,778
HK$2,152 total
31 May - 1 Jun
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,004 reviews)
Decent hotel, rooms are fairly small and the washrooms are very tight. Overall decent stay and would stay again for the view and neighborhood.

Reviewed on 29 Apr 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is HK$920 per night from 10 May to 11 May
HK$920
HK$1,027 total
10 May - 11 May
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,329 reviews)
Spacious and clean room, very central location. Great for our family of 4.

Reviewed on 2 May 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
The price is HK$537 per night from 6 May to 7 May
HK$537
HK$596 total
6 May - 7 May
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff ...
8.8/10 Excellent! (1,782 reviews)
My second time of visiting as a solo female traveller from the U.K. checking in was amazing and staff friendly. The solo room was perfect includes a fridge. In the lobby is a microwave. The eco clean is great but they still left clean towels etc outside the door. Would’ve liked the option of another ...

Reviewed on 19 Apr 2026

Toyoko Inn Seoul Gangnam
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
Fully refundableReserve now, pay when you stay
The price is HK$1,239 per night from 1 Jun to 2 Jun
HK$1,239
HK$1,367 total
1 Jun - 2 Jun
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful staff ...
9/10 Wonderful! (2,986 reviews)
It was a good option. It has a coin laundry and a convenience store next door. Very clean and well maintained. Nice staff. Room to leave luggage locked. Great breakfast buffet with many korean and occidental options. Has no room service.

Reviewed on 2 May 2026

LOTTE CITY HOTEL MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Jongno-gu

Jongno-gu

4.5/5(87 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and Gwanghwamun Square. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Euljiro-dong

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeong-dong

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Jung-gu

Jung-gu

4.5/5(265 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Sogong-dong

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong

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