United States of America
The Sunshine State is loved by visitors and locals for many reasons, including its world-class family attractions, party-ready beaches and stylish, lively cities.

It’s easy to see why Florida is one of the most popular holiday destinations in the U.S. This is a state with two golden coastlines, gorgeous tropical islands and exhilarating family attractions. Explore cities in the south that feel purpose-built for your entertainment or escape to the natural beauty of little-seen North Florida.

Join sun-seekers and shoppers in the chic coastal city of Miami. Wander around the trendy time capsule of the Art Deco District or lounge by the ocean in South Beach. Fashionistas can enjoy spending sprees at Lincoln Road Mall while art enthusiasts will revel in the immaculate Design District, home of the Institute of Contemporary Art.

Experience the thrills of Orlando, a city famed for its theme parks. Step into all the different realms of Walt Disney World® Resort, which features multiple parks built around different fantastical concepts. Immerse yourself in cinematic history at Universal Studios Florida™, where you can enter the The Wizarding World of Harry Potter™.

While in Orlando, don’t miss the downtown area. Enjoy the contemporary works at the Orlando Museum of Art or appreciate the public installations that line Central Boulevard.

Drive to the bottom of the country to encounter the exotic beauty of the Florida Keys. This string of islands, linked by a highway, features nature reserves, diving spots and serene beaches. Relax in the laid-back town of Key West, where you can visit aquariums, beaches and museums dedicated to shipwreck salvagers and Ernest Hemingway.

Flee the crowds and head to the quieter towns of Florida’s Panhandle, the northwest region of the state. Seek out the serenity of Henderson Beach State Park and St. Andrews State Park. The coastline here is ideal for wildlife watching. Look to the ocean for sightings of dolphins and whales enjoying the warm waters of the Gulf of Mexico.

Florida’s enduring popularity as a tourist destination means that it is easily accessible. Fly into Miami, Orlando and other cities around the sunshine state. Its southerly location gives it sunshine throughout the year, so you can visit its numerous attractions in any season.

Popular cities in Florida

Miami featuring outdoor eating, a hotel and street scenes
Known for Beach view, Shopping and Sea
From the untamed Everglades to the wild samba of Calle Ocho, nature and the beautiful people party side-by-side in Miami. 

Reasons to visit

  • Ocean Drive
  • Art Deco Historic District
  • Española Way
Orlando showing a city, night scenes and signage
Known for Family-friendly, Shopping and Theme parks
Rediscover your inner child at Walt Disney World® Resort, swim with dolphins at SeaWorld® Orlando and explore the universe at the Kennedy Space Center, all in one place!

Reasons to visit

  • Walt Disney World® Resort
  • Universal Studios Florida
  • Walt Disney World® area
Fort Lauderdale which includes a sunset, tropical scenes and general coastal views
Fort Lauderdale
Known for Beach view, Excursions and Poolside bars
Florida’s city of canals and sunshine is the “Venice of America” and the perfect place to enjoy beach chic.

Reasons to visit

  • Las Olas Beach
  • Fort Lauderdale Beach Park
  • Hollywood Beach
Friendship Park featuring a city, a fountain and night scenes
Known for Beach view, Rivers and Sports
This spread-out Florida city features an abundance of riverside and seaside attractions, including a popular waterfront shopping and entertainment complex.

Reasons to visit

  • TIAA Bank Field
  • Jacksonville Zoo and Gardens
  • Museum of Science and History
Tampa showing a bay or harbour, a bridge and a city
Known for Gardens, Sports and Live music
Explore the former cigar capital of the world, now a popular destination for its theme parks, wildlife and natural beauty.

Reasons to visit

  • Florida Aquarium
  • Busch Gardens Tampa Bay
  • Tampa Riverwalk
Fort De Soto Park featuring a beach
St. Petersburg - Clearwater
Known for Beach view, Sunsets and Clearwater beaches
Plan time for visits to the top-rated white-sand beaches of the region as well as its varied cultural attractions.

Reasons to visit

  • John's Pass Village & Boardwalk
  • Salvador Dali Museum
  • Tropicana Field